Marketing In Business
Imagine your website as a city; a beautiful, striking city. Imagine, too, that there is a large, fast-flowing highway just outside the city walls. You can see it from your window. The traffic is constant with the flow of thousands of cars, day and night, seven days a week; but that traffic, those potential customers, are passing you by because you failed to build an off-ramp into your city.
On a recent visit to Las Vegas, my wife and I stopped into one of the art galleries in the Planet Hollywood mall. After a quick walk through, I asked the sales person for a business card. She gave me a puzzled look and asked, "Why do you need a card?" I replied that I'd seen a number of pieces I liked and would investigate them further on the gallery's website once I returned home. "Not all our pieces are online." she responded, then added, "If you see something you like now, we can ship it home to you!"
I walked out of the store without their business card and they lost the sale. To be successful in business, you must make your website a major hub of your sales engine.
Location, Location, Location
The three most important rules of business are location, location, location. That's an old business adage, but it has never been as true as it is today. A successful web business must effectively manage an interactive marketing website as well as develop a niche. The most coveted locations today are keyword Internet searches.
Market Niche
A market niche can be anything from a unique product to a unique way of marketing an existing product. We're here to help you find your niche, and we'll develop keywords that will unlock its tremendous profit potential. With millions of web searches per month, it's important that your niche be optimized to capture targeted keyword searches, while consistently rewarding a first page ranking. We're here to make sure you do.
Madwire Media's interactive marketing approach, aligned with systematic online execution, will deliver a consistently higher conversion rate, equating to more leads and more sales.
Our Market Niche Plan Includes:
- Niche Development
- Search Engine Optimization
- Pay-Per-Click Advertising
- Targeted Email Campaigns
- Flash video advertising on your site and landing pages
- Web Content Development
- Link Building
- Social Media Marketing
- Competitive Market Analysis
If you're not effectively marketing to existing clients with targeted Flash video, then you're missing out on one of the most proven revenue streams. We're constantly testing and tweaking new marketing ideas and approaches. The web is an ever-changing, breathing model, and what worked last year may not work today.
Inbound Marketing
Traditional marketing, such as print advertising, banner advertising, radio, and junk mail are no longer having the desired effect.
Web 2.0 has changed the way people view outbound marketing. A successful marketing campaign must be able to deliver your message to people interested in your product at the very moment they're interested in seeing it. Inbound marketing is focused on selling the client at the exact moment the client is receptive to your product and message and is primed to be sold.
Inbound marketing is the new way of selling on the web, and we at Madwire Media believe it'll become the new buzzword for business and marketing in the coming months and years.
Let us give you a quote on an inbound marketing campaign that will clearly change the way you market on the web.
Advertising Pay Per Click
Advertising Pay Per Click is great if you know how to use it. If not, well...you're wasting your money. Effective ad creation can be more of an art than a science, but our approach to marketing pay per click has proven highly effective. It's not just the keywords or the bidding strategies, but the landing pages, with imbedded keyword text, specifically designed for the targeted consumer. We'll work in partnership with you to develop, monitor the results, and adjust your pay per click com in a way that will increase your conversion rate, while enhancing your (ROI) rate of return, on dollars spent. We guarantee it.
Need a landing page?
We can do that! Whether advertising pay per click, targeted emails or other promotional campaigns, it's best to use specially designed landing pages, with keyword imbedded text and targeted Flash video messaging for the highest conversion rates. With Madwire Media's experience in marketing, we know what works and the techniques to achieve those high conversion rates. We design landing pages with your sales objectives in mind, with the exact information the customer is looking for, to convert the highest level of sales.
We're always testing and retesting each new landing page and website page we build to assure that our work will appear on all established browsers such as Internet Explorer, Firefox, and Safari.
Let Madwire give you a bid today. Request a free quote.
