SEO & SEM
“Effective Search Engine Optimization & Internet Marketing.”
“Fewer than half of all US Business have websites or advertise on the net, Nelson Online reports, even though most consumers search online for local shops and services before picking up the phone or leaving the house.” — Bloomberg Business Week, June 2010
Clearly, there is no greater tool today for marketing your business than effectively using search engines like Google and Bing for Internet Marketing; Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO marketing includes three areas of the search engine:
- Search Engine Optimization / Search Engine Marketing – Organic Placement
- Pay Per Click Advertising – Paid Placement and Conversion Rate Optimization (CRO)
- Search Engine Maps Optimization – (key for local businesses)
Don’t waste money on phone book listings, newspaper ads, online directory listings, or other old marketing mediums. Nearly everyone (over 84%) prefers to use the internet either at home, work, or on their mobile phone to search for products and services online over picking up the phonebook, newsletter, or other off-line media. Thus, spend the vast majority of your marketing budget on internet marketing. The return on investment with quality Internet marketing is mind blowing and the performance tracking statistic/analytic tools make it easy to see what‘s working and what‘s not.
If your website does not rank on the first page of Google, Yahoo or Bing for your best keywords (not counting your own name), your website does not exist. To truly build your business, you need effective online marketing presence that dominates your competitors in keyword rankings, have highly converting Paid Per Click campaigns, rank highly on the Map Search, and have the best looking and functioning website.
“Our marketing team works on a daily basis to ensure targeted traffic is being driven to your website from search engines and conversions rates stay high, equating to more leads and more sales for your business.”
Unfortunately, there are many internet marketing firms that will charge you an arm and a leg and give you poor service and little results. Few are considered excellent at both marketing and design (M.A.D.). This is what sets us apart. We pride ourselves in being the best at SEO marketing and design. We also pride ourselves in being the best in service and most affordable. In fact, when comparing our service and prices with other leading internet marketing companies, you’ll quickly agree, we are the best in price and performance.
Our marketing teams are proactive. We regularly send out keyword ranking reports, call you to review performance, and recommend other potential targeted inbound traffic driving ideas.
10 Steps To Successful Search Marketing
Marketing With Us – How It Works
1. Keyword Analysis
We do extensive research about your business and competitors to determine what your best keywords and call-to-actions are and what market you should target (local, regional, national or international).
2. Refine Keywords
We provide you with our “best keywords” list and allow you to review, add, and remove keywords…refining the list to your top keywords.
3. On-Page SEO
We embed your best keywords into your website content, meta tags, title tags, etc. Thus, ensuring the on-page SEO is done correctly.
4. Call-To-Actions
We make sure your call-to-actions are easy to identify throughout your website which will help with conversion rate optimization (CRO) and lower your bounce rate.
5. Submit To Search Engines
Once the On-Page SEO is complete and the call-to-actions are in place we’ll submit your site to the major search engines like Google and Bing to insure your site is indexed quickly and correctly.
6. Off-Page SEO
We’ll begin the Off-Page SEO campaign including link building, press releases, social media marketing, maps optimization, and more to help your site reach to the top on search.
7. Paid Search Management
We’ll build your ad copy and landing pages (approved by you) for paid search and being tracking performance on your PPC campaign based on your daily spend.
8. Fresh Content
We’ll have our team of content writers regularly post new unique content to your website through your blog, news page, or other, so search engines regard your site and relevant as fresh.
9. Reporting and Consultations
We’ll send you monthly reports and have monthly phone consultations to review your progress and performance. Note, you’ll have a primary Madwire Media marketing expert assigned to your business. Someone you can call or email anytime. You can also log into your analytics account to review your website traffic stats at anytime (the monthly report is sent to you via email).
10. Review, Research, and Refine
We constantly review your keywords rankings, conversion rates, bounce rate and other traffic stats, and overall ROI (marketing spend to sales) to determine if changes need to be made to improve your SEO Marketing campaign.
Correctly achieving and maintaining all 10 steps above on a monthly basis can be costly and time consuming for businesses to do on their own. Hiring a professional SEO Marketing company like Madwire Media will not only save a great deal of time, but save a tremendous amount of money. That way, you can spend the extra time and money doing what you do best…running your businesses. We have the process, people, and tools to get you on page one of search engines like Google, Yahoo, and Bing.
“We can help you build an SEO Marketing campaign to grow your business. Contact us for a free consultation and keyword analysis.”
Get a free quote
Request a free SEO analysis
Our SEO Marketing Solutions
We know how to build an SEO/SEM campaign to target a local, regional, national or international market and rank your site on page one of search engines in those targeted geographical areas.
Local
Marketing
Local Internet Marketing
Local Online Advertising
Nearly 85% of the online searchers use search engines like Google and Bing to find local businesses. In fact, most local searchers that find you online follow up the search with an in-store visit or phone call… with off-line sales resulting 60% of the time. Whether you’re a local cleaning services, mechanic, plumber, etc., we know how to rank your site at the top of local search and drive you quality local leads and sales.
Regional
Marketing
Regional Internet Marketing
Regional Online Advertising
Do you do business in a state wide, or multi state region? If so, we can help you target those states or areas and rank highly for you best keywords. The great thing about regional search is you don’t even need to do business in connecting states. For example, you might do business in Colorado, Texas, and Florida. No problem, we can rank your site in those three states for your best keywords. This solution is perfect for lower budgets because it allows you to expand as your sales increase. Contact our marketing team to get started.
National
Marketing
National Internet Marketing
National Online Advertising
With the internet, now more than ever, marketing on the national level has never been so accessible, or cost effective. We understand what needs to be done to rank highly on the national level per keyword. With no real fast/effective way to use a phone book, newspaper, or other off-line media to perform national searches for products and services, nearly all consumer and business-to-business searches are done online. If your business is not on page one of Google or Bing you’re losing to your competitors. They are getting the traffic, sales, and business and you’re not. We can build an SEO Marketing program to get you on page one of national search and stay there.
Inter-national
Marketing
International Internet Marketing
International Online Advertising
Do you wish to have your site searchable in other countries and languages? We have experience with international search and have managed numerous SEO Marketing campaigns in foreign countries. Contact us for more details.
Pay Per Click Advertising
Managing a Pay Per Click campaign on search engines like Google, Yahoo and Bing can become very expensive real quick if you don’t understand what you’re doing. We see it everyday, businesses that spend thousand of dollars on paid search and have little or no results. As with anything, to be successful you have to do things right. We understand what it takes to have a successful Pay Per Click Advertising program. Not only can we save you a great deal of time and money, but we can dramatically increase your conversion rates per click…boosting your ROI.
4 Steps To A Solid PPC Campaign
1. Quality Keywords
We can determine what keywords are the lookie-loos, what keywords are the buyers.
2. High Scoring Ad Copy
We know how to get your ad copy scoring highly on search engine, which means less cost per click and higher placement vs. your competitors. Plus, good ad copy will pre-qualify your clickers before they hit your landing page, thus increasing your conversion rate and reducing your cost per conversion.
3. High Scoring Landing Page
There is nothing worse than good ad copy and a bad landing page…what a let down! This results in a high bounce rate (a lot of clicks and no conversions). We know how to design landing pages that work in tandem with your ad copy and capture the attention of your new arriving visitors within 2.5 seconds, reducing the bounce rate and increasing your conversions. Plus, a higher scoring landing page by the search engine results in lower cost per click and higher placement vs. your competitors.
4. Analyze The Data
Managing a PPC campaign requires analyzing data constantly. We understand how to interpret the data and make changes to the campaign to increase efficiencies and cut costs.
Our Pay Per Click Experts are ready to help. Contact us for a free PPC consultation.
Request a free quote and pay per click consultation
Maps Optimization
Get on Google Maps, Bing Maps
On search engines like Google and Bing, for most local keyword searches, along with the organic listings and paid listings, are the map listings. The map listings on Google take up about 30-40% of the page. Up to seven listings will be included on the first search results page map listings (sometimes only 3). A great deal of local search traffic click on the map listings because of their dominate placement on the page. Therefore, it is extremely important to be on the first page map listings for your best keywords. We have great experience with maps optimization and can help you get your business listing into the first page map listings and stay there. Contact us to get started.
Request a free quote and map optimization consultation
Colorado Search Engine Optimization, SEO
We Know Colorado SEO & Search Engine Marketing Colorado
We are located in gorgeous Colorado. While we do SEO & SEM work for clients all over the world, if you’re located in or near Colorado and looking for a local based Colorado SEO search engine optimization or Colorado search engine marketing company, we’re the perfect company for you. Stop by to visit us in person, or contact us online. We’re happy to give you a free analysis of your Colorado business website and free SEO and SEM quote.
