~ Dave Ramsey.

Dave recently said this on his nationally-syndicated talk radio show to a man named Richard who called in from Orlando Florida asking advice on developing a website for his business and how much money he should spend on it.  If you don’t know who Dave Ramsey is, essentially, he is a financial advisor who has a written about fifteen books on financial management (several of which are New York Times Best-Sellers) and has a radio show that people call into with all kinds of financial and life questions in which he advises them on what to do.  He has built a veritable financial empire off of helping people make sound financial decisions, become debt free, plan for the future, and become millionaires.

One thing that Dave has going for him is that he has that instant ‘trust factor’. If you haven’t read my post on trust and salesmanship, you can read it here.  I haven’t yet met him, but I’m sure (based upon listening to his radio show nearly every day, reading his books, and going through FPU) he can only be telling the truth about everything he does and teaches based upon the fanfare he receives and how effective his teaching has been in my life.

I completely agree with Dave, if you don’t have a website for your business… what are you thinking?  I’m not going to bother digging up the stats that print and traditional-media are dying out, because that should go without saying…. But seriously, if you don’t have a website, what are you thinking?  Whether you’ve been in business for two minutes, two years, or two decades, you need a website!

According to Dave having a website that is, “… broken or it’s thrown together or it’s poorly done [is a] huge problem.”  But really, why do we need Dave Ramsey to tell us that having a crappy website is a huge problem?  Shouldn’t this be a given?  When do you enjoy visiting a website that looks like a casino floor, or that looks like something someone did back in 1991?

Don’t ask how cheaply you can get your site done, or how little you can spend on marketing.  Those may be good questions, but first you need to ask what you should do to be successful online.  First determine what you need to do to achieve success for your business, then figure out the best ways to go about doing those things.  If you go buying the cheapest stuff you possibly could (i.e. websites), it would be like you living your whole life eating off the dollar menu at a fast-food chain, then wondering why you are obese and have heart disease, or buying $100 cars off of Craigslist and wondering why they always break down.

Madwire’s business model is built off of our client’s success; if our clients aren’t successful, we aren’t successful.  Yes we have Fortune 1,000 clients because our designs rock but I’ll tell you a secret: the vast majority of our business is with people who are in their first five years of business and they aren’t millionaires yet.  Our designs are good enough for the big guys and affordable enough for you.  Dollar-for-dollar, we offer you the best value for your money.

Richard called Dave because Richard’s wife told him that paying $1,200 for a website and business cards was too much.  You know what Dave’s response was?  “No, that’s not too expensive, that’s laughably small.”  The moral of the story is: You need a website to be successful in our modern world, it needs to work, look good, and (arguably) is more important than a phone number.  If you treat your business’ website like a $100 car, then you will get about as much life and return on your investment that $100 car would get you while driving around town the few days it works.   So why wait? Request a Free quote today!

Listen to the excerpt:  or listen to the whole radio show here (Richard called in on Tuesday May 3^rd and is about 1:35 into the broadcast).

~

In addition to being a sales executive at Madwire, Paul enjoys hiking, camping, and fishing on the weekends; hanging out with his best friend and wife Rachelle and their four-legged children Mak and Benit; home-brewing beer; performing at open mic nights every now and again; Philosophical discussions on epistemology and theology; and volunteering at his eclectic Church, Blue Sky, whenever they do local social-work (or just need to paint, build, or move things). Mostly Paul loves living in Colorado, and his family and friends (of which he is always trying to add more).

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