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Loveland SEO

Conversions per dollars, spent

When measuring the effectiveness of an internet marketing campaign or website design we look at the sites bounce rate.  A bounce is when a searcher goes to your site, doesn’t like what they see, and hits the back button without … Continue…

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Marketing Web 2.0

The Web2.0 has changed the business marketing landscape.  For many small to medium size businesses, the internet has become their total marketing vehicle.  SEO, SEM and PPC are driving sales and growing businesses.  Successful business operators understand that marketing is … Continue…

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Internet Market Can Be The Difference

I’ve said it many times, “More times then not the difference between successful businesses and those that have failed is marketing.”  Marketing drives sales and sales drive revenue, it’s simple enough yet misunderstood by too many small businesses.  Most University … Continue…

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It’s Easy to Save Money On Search Engine Marketing

I’ve talked with a lot of business owners who’ve tried search engine marketing and failed to make it work.  In most cases, the business owner managed the marketing programs themselves or simply delectated the responsibility to one of their employees.  … Continue…

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Invest in your Business

 If you have a business that is needing a on-line presence you will need a strategic marketing plan to capture new business opportunities. These marketing strategies are key in developing new clientele and ensuring you meet your sales goals for the … Continue…

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The Power of positive thinking

The power of positive thinking within the economy cannot be understated, and so it comes as good news that the Positive Thinking Meter climbed to 46 on February 16th, up from a seven-month low of 31, according to Business Week.  … Continue…

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LL Bean sees shifts from catalog to internet sales

This year, for the first time, internet sales will top catalog orders at the $1.5 billion retailer, LL Bean, according to Business Week.  The news isn’t a big surprise…really, it’s just another of a long line of major retail giants … Continue…

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Joining a local business network

Buy local.  That mantra has been around a long time, but it seems to be starting to gather momentum.  It’s estimated that out of every $100 spend in the local economy, $68 stays local.  It’s even more important when you … Continue…

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Internet Marketing Prospective

Back in the old days, like five years ago, the average business would often have their promotional information redesign yearly, and the cost of the graphic artist, printing and postage for the year would equal about $4,600.  Today, with as … Continue…

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Sales Drive Revenue And Advertisement Drives Sales

A successful business practice is to spend between 7% and 10% of gross revenue, per month, on advertisement.  So, if your businesses monthly gross sales are $10,000, your monthly ad budget should be around $700 per month.  This would include … Continue…

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