Tag Archives: inbound marketing
Our Three-Prong Approach To Internet Marketing
Posted on 10. Mar, 2010 by seo.
At Madwire Media we help businesses attract new clients with our three-pronged marketing approach. Search engine optimization, social media marketing and paid search.
Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your [...]
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Measuring A New Clients ROI
Posted on 08. Mar, 2010 by seo.
New clients are the lifeblood of any business and effectively measuring their ROI can be tricky but it’s important in the development and refinement of your online marketing campaigns. The first question to ask yourself is: what is a new client worth? To answer that you must first estimate the total revenue that a new [...]
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Content Marketing: part-2
Posted on 08. Mar, 2010 by sem.
In our last post on Content Marketing we talked about the change in buyer attitudes towards traditional media. This post will cover the second part of how to get customers with unique content.
2. Traditional Media sources can’t be counted on to reach your customer.
Publishing companies used to invest millions of dollars in developing circulation that matched advertisers [...]
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It’s Easy to Save Money On Search Engine Marketing
Posted on 04. Mar, 2010 by seo.
I’ve talked with a lot of business owners who’ve tried search engine marketing and failed to make it work. In most cases, the business owner managed the marketing programs themselves or simply delectated the responsibility to one of their employees. Is it surprising, then, that it failed? I know most of these business people think [...]
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Marketing Strategy
Posted on 04. Mar, 2010 by sem.
I was talking with a client just the other day. His comment to me was I am already on page-1 of Organic search and I don’t need marketing. After further discussion he was explaining to me that his traffic was not converting and that he was seeing little to no sales being generated from his [...]
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Explore Search Engine Marketing
Posted on 02. Mar, 2010 by seo.
Recently, I spoke at a trade show where I asked the audience, “How many of you have a business website?” Only about half the hands went up. It seems hard to believe that so many educated business people would be trying to compete without a website but it’s true, and they’re finding it increasingly more [...]
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Measuring Website Results
Posted on 28. Feb, 2010 by seo.
Marketing in the old days always had a degree of guesswork to it. Whether it was a direct mailer or a print ad, you simply had no guarentee as to the results you were going to get. You would have to spend large sums of money, sometimes, months in advance before seeing any results. Test [...]
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The Power of positive thinking
Posted on 26. Feb, 2010 by seo.
The power of positive thinking within the economy cannot be understated, and so it comes as good news that the Positive Thinking Meter climbed to 46 on February 16th, up from a seven-month low of 31, according to Business Week. We still have far to come but the poll may be suggesting that the worst [...]
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Content Marketing
Posted on 26. Feb, 2010 by sem.
Turn prospects into buyers with content marketing! There are numerous reasons why businesses are focusing on Content Marketing to drive sales in their business. Businesses are shifting their marketing strategies to content marketing to be competitve online. This powerful mechanism to create buzz and credibility for your business is know at the fingertips of the content creator. In a series of blogs I will [...]
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Google snaps up Aardvard
Posted on 25. Feb, 2010 by seo.
February 12th, Google acquired Aardvark, a service that taps the knowledge of friend networks to make search results smarter. What does this mean to the average business? Plenty! Google is working to refine the way it does search and it’s anchoring much of this on social networks. Google wants to know what people are talking [...]
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LL Bean sees shifts from catalog to internet sales
Posted on 24. Feb, 2010 by seo.
This year, for the first time, internet sales will top catalog orders at the $1.5 billion retailer, LL Bean, according to Business Week. The news isn’t a big surprise…really, it’s just another of a long line of major retail giants witnessing the same shift. Consumers are increasing using the internet as their proffered shopping application. [...]
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Yahoo and Bing join forces
Posted on 22. Feb, 2010 by seo.
The move had been expected and last week it was announced, Yahoo and Bing would be merging search technologies. The move will help Bing capture a larger market share of search, pushing it above 30%, while increasing it’s paid search revenues. Although, Bing remains well below Google is search traffic, this marriage with Yahoo is [...]
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Whats a reasonable marketing budget
Posted on 21. Feb, 2010 by seo.
Is it reasonable to believe that your business will be successful with a $300 monthly advertising budget? How about a $500 monthly budget? Of course, it all depends on the business, but I think it’s safe to assume most business people understand that you have to spend money to make money. Most business classes teach [...]
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Get out of your own way
Posted on 19. Feb, 2010 by seo.
Sometimes in order to reach success you have to get out of your own way. I say this because recently, despite the clients best wishes for their own success, a demanding partner of theirs just couldn’t get out of the way. The business opened just a few months ago by three buddies and despite knowing [...]
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I’ve been in marketing for 23 years
Posted on 19. Feb, 2010 by seo.
I’ve been in marketing for 23 years and internet marketing since it’s beginning. My focus had been on financial firms, primarily until 2008 when I recognized a growing need to expand our operations to include inbound marketing campaigns that would benefit all types of businesses, small and large. Since then, Madwire Media has been growing [...]
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Are you thirsty?
Posted on 18. Feb, 2010 by sem.
Just think about it! When I was a kid, I put together a Lemonade stand to try and make some extra cash in between cutting lawns in the summer time. My thought was this; I would take my profits after gas, spark plugs, a cold Dr Pepper and Little Debbie and invest in a lemonade stand. [...]
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Big Businesses are shifting Ad dollars to the web
Posted on 18. Feb, 2010 by seo.
The recession for 2008 will forever change the marketing world. Before 2008 the majority of ad dollars flowed into print, radio and television medias, but today it’s the internet. Display is getting a big boost because large advertisers are beginning to shift money to the web from TV and print. The shift is to inbound [...]
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Display advertising
Posted on 18. Feb, 2010 by seo.
Google is betting heavily on search engine marketing such as display advertising, most of it on YouTubes, which it owns. YouTubes surge in display advertisement has helped Google offset a slowdown in content search, according to Business Week. The US search engine marketing is expected to grow 5.6% this year, to 11.4 billion, according to [...]
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Tight credit for small business
Posted on 17. Feb, 2010 by seo.
Over the last economic recoveries small business had been the leader in both capital spending and hiring, but not this recovery. Small business is often defined as those with fewer than 500 employees and right now, those businesses have yet to increase on capital spending, in fact, many are still cutting.
Small business accounts for 70% [...]
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Better Targeting Consumers
Posted on 16. Feb, 2010 by seo.
Google’s new feature: Buzz is just another of a long line of services and networks that are forever changing the media and information world, not just fact based and entertainment searches but marketing as well. Buss, which has a lot of the same features as twitter and facebook, will allow Google to better categorize and [...]
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Videos – to increase sales with SEO and Custom Design
Follow Madwire Media on:
- One size SEO
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design: The question is whether or not the low ranking bac...
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allforblog: do you sure about this? i not think directory just...
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design: About 1 out of every 5 new visitors fill out the r...
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Vitaliy Levit: If you don't mind sharing, what is this page conve...
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anniee lopez: Awesome Actually I come here to search logo design...