Visit the new site at http://www.justinespizza.com

After her one successful online business, Diversified Showcase, Lisa Spalding opened her new successful online store, Crafters Vision (http://www.craftersvision.com). She started out with only a few ribbons in her home and now has a product base of over 4000 items in a 4000-square foot office space.

“It has been a wonderful experience for me. We do have the brick and mortar store, but we can only have customers come in by appointment due to the large amount of online orders we are filling every day that ship all around the world”.

Tyson Mireles of http://www.styleaddiction.com didn’t expect to see much of an increase in sales, but after only 3 months.

“We started with not expecting to see much traffic for at least 3 months. We were extremely pleased to see that our traffic would quickly surpass what we ever could have imagined”.

Lisa and Tyson’s stories of success are among many similar stories of eCommerce businesses around the world.  With a jump in sales of 9.8% in 2010, ComScore estimates that the eCommerce industry will see double-digit growth this year, and that means good news for the already millions of eCommerce store owners.

Of course, this may not be surprising to most.  eCommerce has given a new meaning to shopping, and is an easier, more convenient, and in most cases, less expensive way to buy everything you need.  In Lisa’s case, good quality and reasonably priced craft stores are hard to come by.  She says that she found that many craft stores have mark-ups as high as 300%.

“I truly feel that online shopping has opened up a great new way of getting the high quality products to the public.  There are so many rural areas throughout the United States, not to mention the rest of the world that would normally have to drive an hour or two just to get to a decent craft supply store.  Now, it is as easy as turning on their computers”.

As another added benefit, online stores use their eCommerce websites to with their customers, allowing them to always provide feedback.

“We can’t count how many times people tell us how easy it is to shop on our site and to find what they are looking for. They find it to be a simple but a fun experience every time they shop with us”, added Mireles.

~ Dave Ramsey.

Dave recently said this on his nationally-syndicated talk radio show to a man named Richard who called in from Orlando Florida asking advice on developing a website for his business and how much money he should spend on it.  If you don’t know who Dave Ramsey is, essentially, he is a financial advisor who has a written about fifteen books on financial management (several of which are New York Times Best-Sellers) and has a radio show that people call into with all kinds of financial and life questions in which he advises them on what to do.  He has built a veritable financial empire off of helping people make sound financial decisions, become debt free, plan for the future, and become millionaires.

One thing that Dave has going for him is that he has that instant ‘trust factor’. If you haven’t read my post on trust and salesmanship, you can read it here.  I haven’t yet met him, but I’m sure (based upon listening to his radio show nearly every day, reading his books, and going through FPU) he can only be telling the truth about everything he does and teaches based upon the fanfare he receives and how effective his teaching has been in my life.

I completely agree with Dave, if you don’t have a website for your business… what are you thinking?  I’m not going to bother digging up the stats that print and traditional-media are dying out, because that should go without saying…. But seriously, if you don’t have a website, what are you thinking?  Whether you’ve been in business for two minutes, two years, or two decades, you need a website!

According to Dave having a website that is, “… broken or it’s thrown together or it’s poorly done [is a] huge problem.”  But really, why do we need Dave Ramsey to tell us that having a crappy website is a huge problem?  Shouldn’t this be a given?  When do you enjoy visiting a website that looks like a casino floor, or that looks like something someone did back in 1991?

Don’t ask how cheaply you can get your site done, or how little you can spend on marketing.  Those may be good questions, but first you need to ask what you should do to be successful online.  First determine what you need to do to achieve success for your business, then figure out the best ways to go about doing those things.  If you go buying the cheapest stuff you possibly could (i.e. websites), it would be like you living your whole life eating off the dollar menu at a fast-food chain, then wondering why you are obese and have heart disease, or buying $100 cars off of Craigslist and wondering why they always break down.

Madwire’s business model is built off of our client’s success; if our clients aren’t successful, we aren’t successful.  Yes we have Fortune 1,000 clients because our designs rock but I’ll tell you a secret: the vast majority of our business is with people who are in their first five years of business and they aren’t millionaires yet.  Our designs are good enough for the big guys and affordable enough for you.  Dollar-for-dollar, we offer you the best value for your money.

Richard called Dave because Richard’s wife told him that paying $1,200 for a website and business cards was too much.  You know what Dave’s response was?  “No, that’s not too expensive, that’s laughably small.”  The moral of the story is: You need a website to be successful in our modern world, it needs to work, look good, and (arguably) is more important than a phone number.  If you treat your business’ website like a $100 car, then you will get about as much life and return on your investment that $100 car would get you while driving around town the few days it works.   So why wait? Request a Free quote today!

Listen to the excerpt:  or listen to the whole radio show here (Richard called in on Tuesday May 3^rd and is about 1:35 into the broadcast).

~

In addition to being a sales executive at Madwire, Paul enjoys hiking, camping, and fishing on the weekends; hanging out with his best friend and wife Rachelle and their four-legged children Mak and Benit; home-brewing beer; performing at open mic nights every now and again; Philosophical discussions on epistemology and theology; and volunteering at his eclectic Church, Blue Sky, whenever they do local social-work (or just need to paint, build, or move things). Mostly Paul loves living in Colorado, and his family and friends (of which he is always trying to add more).

The simple fact is, advertising expense is a necessity for a successful business and the internet is where those ad dollars need to be budgeted.  If you’d like to talk to one of our SEO, SEM and PPC advisors, give us a call.  Madwire Media assists clients from Denver Colorado and all across the country.  Call for a free consolation today!

Madwire Media experience in Search Engine Optimization (SEO), Pay Per Click Management (PPC), Social Media Optimization (SMO), Website Design & Development and Affiliate Marketing, will benefit your business and increase your online sales and profits.  It’s not rocket science…it’s marketing!  Call us today.

Madwire Media is a full scale internet web design and online marketing firm.  We’ll increase your online exposure, improve conversion rates, and help your business increase revenue and profits. Our experts can improve existing campaigns or design your comprehensive online media strategy from scratch.  Give us a call today!

Madwire Media has designed target internet marketing campaign, whether you’re marketing local, regional or nationally, that will help build and increase your online sales and profits.  Each of our marketing solutions may be tailored to fit exactly your targeted niche and budget.  Let’s talk! Give Madwire Media a call today.

As a top internet marketing firm, Madwire Media had designed and develop customized web based software applications to help clients with implementation, maintenance, hosting, training, support, SEO and search engine marketing. Madwire Media can help you too by using time efficient and cost effective solutions, clients are able to maximize their ROI and capitalize on the increasing opportunities of the online channel.   Want to learn more?  Give Madwire Media a call today.