Tag Archives: Fort Collins SEO

Our Three-Prong Approach To Internet Marketing

Posted on 10. Mar, 2010 by seo.

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At Madwire Media we help businesses attract new clients with our three-pronged marketing approach.  Search engine optimization, social media marketing and paid search. 
Whether your marketing in Denver, Colorado or across the country Madwire Media can help.  We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your [...]

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The importance of your blog

Posted on 09. Mar, 2010 by seo.

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Blogging is an important part of SEO today.  It builds content relevant pages to your site and helps attract readers interested in your products and services and, by tying your blog to other social networks, it can generate traffic to your website and buzz about your business. 
Whether your marketing in Denver, Colorado or across the [...]

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Measuring A New Clients ROI

Posted on 08. Mar, 2010 by seo.

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New clients are the lifeblood of any business and effectively measuring their ROI can be tricky but it’s important in the development and refinement of your online marketing campaigns. The first question to ask yourself is: what is a new client worth?  To answer that you must first estimate the total revenue that a new [...]

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It’s Easy to Save Money On Search Engine Marketing

Posted on 04. Mar, 2010 by seo.

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I’ve talked with a lot of business owners who’ve tried search engine marketing and failed to make it work.  In most cases, the business owner managed the marketing programs themselves or simply delectated the responsibility to one of their employees.  Is it surprising, then, that it failed?  I know most of these business people think [...]

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Landing Pages vs Home Pages

Posted on 03. Mar, 2010 by seo.

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With internet marketing you’re constantly focused on conversions, which is the number of visitors that respond to our offer.  In most cases, we have found that we can increase our conversion percentage with the use of a specific targeted landing page, rather than the company home page.  There are many advantages to using landing pages [...]

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Explore Search Engine Marketing

Posted on 02. Mar, 2010 by seo.

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Recently, I spoke at a trade show where I asked the audience, “How many of you have a business website?”  Only about half the hands went up.  It seems hard to believe that so many educated business people would be trying to compete without a website but it’s true, and they’re finding it increasingly more [...]

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Directory Listing Are No Longer Effective

Posted on 01. Mar, 2010 by seo.

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Online phone directories such as Yellow book, Dex, Comcast, local.com, qwest and AT&T, to name just a few all offer premium listings within their online directories, but is it worth the cost?  Based on our analysis of client website analytics, our answer is no.  It’s important to be able to track every visitor to your [...]

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Measuring Website Results

Posted on 28. Feb, 2010 by seo.

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Marketing in the old days always had a degree of guesswork to it.  Whether it was a direct mailer or a print ad, you simply had no guarentee as to the results you were going to get.  You would have to spend large sums of money, sometimes, months in advance before seeing any results.  Test [...]

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The Power of positive thinking

Posted on 26. Feb, 2010 by seo.

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The power of positive thinking within the economy cannot be understated, and so it comes as good news that the Positive Thinking Meter climbed to 46 on February 16th, up from a seven-month low of 31, according to Business Week.  We still have far to come but the poll may be suggesting that the worst [...]

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Google snaps up Aardvard

Posted on 25. Feb, 2010 by seo.

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February 12th, Google acquired Aardvark, a service that taps the knowledge of friend networks to make search results smarter.  What does this mean to the average business?  Plenty!  Google is working to refine the way it does search and it’s anchoring much of this on social networks.  Google wants to know what people are talking [...]

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LL Bean sees shifts from catalog to internet sales

Posted on 24. Feb, 2010 by seo.

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This year, for the first time, internet sales will top catalog orders at the $1.5 billion retailer, LL Bean, according to Business Week.  The news isn’t a big surprise…really, it’s just another of a long line of major retail giants witnessing the same shift.   Consumers are increasing using the internet as their proffered shopping application.  [...]

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Joining a local business network

Posted on 23. Feb, 2010 by seo.

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Buy local.  That mantra has been around a long time, but it seems to be starting to gather momentum.  It’s estimated that out of every $100 spend in the local economy, $68 stays local.  It’s even more important when you consider that a dollar will turn six times within the local economy.  So, that $68 [...]

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Yahoo and Bing join forces

Posted on 22. Feb, 2010 by seo.

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The move had been expected and last week it was announced, Yahoo and Bing would be merging search technologies.  The move will help Bing capture a larger market share of search, pushing it above 30%, while increasing it’s paid search revenues.  Although, Bing remains well below Google is search traffic, this marriage with Yahoo is [...]

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Whats a reasonable marketing budget

Posted on 21. Feb, 2010 by seo.

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Is it reasonable to believe that your business will be successful with a $300 monthly advertising budget?  How about a $500 monthly budget?  Of course, it all depends on the business, but I think it’s safe to assume most business people understand that you have to spend money to make money.  Most business classes teach [...]

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Get out of your own way

Posted on 19. Feb, 2010 by seo.

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Sometimes in order to reach success you have to get out of your own way.  I say this because recently, despite the clients best wishes for their own success, a demanding partner of theirs just couldn’t get out of the way.  The business opened just a few months ago by three buddies and despite knowing [...]

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I’ve been in marketing for 23 years

Posted on 19. Feb, 2010 by seo.

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I’ve been in marketing for 23 years and internet marketing since it’s beginning.  My focus had been on financial firms, primarily until 2008 when I recognized a growing need to expand our operations to include inbound marketing campaigns that would benefit all types of businesses, small and large.  Since then, Madwire Media has been growing [...]

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Big Businesses are shifting Ad dollars to the web

Posted on 18. Feb, 2010 by seo.

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The recession for 2008 will forever change the marketing world.  Before 2008 the majority of ad dollars flowed into print, radio and television medias, but today it’s the internet.  Display is getting a big boost because large advertisers are beginning to shift money to the web from TV and print.  The shift is to inbound [...]

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Display advertising

Posted on 18. Feb, 2010 by seo.

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Google is betting heavily on search engine marketing such as display advertising, most of it on YouTubes, which it owns.  YouTubes surge in display advertisement has helped Google offset a slowdown in content search, according to Business Week.   The US search engine marketing is expected to grow 5.6% this year, to 11.4 billion, according to [...]

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Tight credit for small business

Posted on 17. Feb, 2010 by seo.

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Over the last economic recoveries small business had been the leader in both capital spending and hiring, but not this recovery.  Small business is often defined as those with fewer than 500 employees and right now, those businesses have yet to increase on capital spending, in fact, many are still cutting. 
Small business accounts for 70% [...]

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Better Targeting Consumers

Posted on 16. Feb, 2010 by seo.

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Google’s new feature: Buzz is just another of a long line of services and networks that are forever changing the media and information world, not just fact based and entertainment searches but marketing as well.  Buss, which has a lot of the same features as twitter and facebook, will allow Google to better categorize and [...]

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ZWlnaHQ8L3N0cm9uZz4gLSA4ODwvbGk+PGxpPjxzdHJvbmc+d29vX3RodW1iX3dpZHRoPC9zdHJvbmc+IC0gODg8L2xpPjxsaT48c3Ryb25nPndvb190d2l0dGVyPC9zdHJvbmc+IC0gPC9saT48bGk+PHN0cm9uZz53b29fdXBsb2Fkczwvc3Ryb25nPiAtIGh0dHA6Ly9tYWR3aXJld2ViZGVzaWduLmNvbS9ibG9nL3dwLWNvbnRlbnQvd29vX3VwbG9hZHMvMy1mYXZpY29uMi5wbmc8L2xpPjxsaT48c3Ryb25nPndvb192aWRlb19jYXRlZ29yeTwvc3Ryb25nPiAtIFNlbGVjdCBhIGNhdGVnb3J5OjwvbGk+PC91bD4=