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Web Marketing cost per sale

Posted on 10. Jan, 2010 by seo.

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It’s an important number to know…really, your cost per sale. Every marketing campaign that you’ve ever done had a cost of sale. The basic math is simple: total cost of ad campaign divided by total number of sales. For example; if you’re online banner campaign costs $2,500 per month and generates 57 sales, at an [...]

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Madwire Clients December Marketing Numbers

Posted on 05. Jan, 2010 by seo.

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Madwire Clients averaged 161% increase in web traffic for December, with new visitors making up 59.8% of it. Our aim is to help increase the web traffic of each of our clients but most importantly to bring in new visitors, new clients to each of our client sites. With December numbers showing that nearly 60% [...]

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Mobile Search

Posted on 29. Dec, 2009 by seo.

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Smart phones are replacing the PC for mobile search and the unlimited bandwidth phone carries are beginning to rethink the way they’re billing for such services. According to Business Week, 40% of AT&T’s global bandwidth is being sucked up be only 3% of its users. A short video can take as much bandwidth as 500,000 [...]

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SEO Dollars Spent Return Tenfold

Posted on 28. Dec, 2009 by seo.

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I often ask clients “would you spend $1,000 to get $5,000?” The answer is always yes. Yet, when it comes to advertising products and services, many business people shy away for marketing. Many think it’s too expenses, which is just another way of saying that they don’t understand it. Search Engine Optimization and inbound marketing [...]

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SEO And Dangers Of The Internet

Posted on 27. Dec, 2009 by seo.

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I was reading in my paper this morning about the dangers of the Internet, but the story wasn’t about cyber crime, it was about how the Internet is destroying the media world, as we know it. The Internet is now the vehicle of choice; it’s where we get our news and entertainment, and it’s where [...]

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It’s Not The Website Stupid!

Posted on 26. Dec, 2009 by seo.

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There are a lot of website templates out there, all offering a quick easy way to get your business on the big world wide web. Unfortunately, many small business owners believe that’s all they’ll need to be competitive, a new website. It’s not! In fact, having a website will offer little benefit to your business [...]

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SEO Web Design

Posted on 24. Dec, 2009 by seo.

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There are major differences between design and SEO firms and if you’re going to make the right decision as to which firm will truly offer the best results for your business you’ll need to do your research. One thing you’ll need to understand right from the start: the most expensive firms are not always the [...]

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Traffic is the key to a successful web business

Posted on 23. Dec, 2009 by seo.

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To be successful your website will need traffic, and that means some kind of internet marketing like search engine optimization, pay-per-click or other types of search engine marketing. We refer to it as inbound marketing because, done right, your site will be in front of the very people interested in buying your product, at the [...]

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Compare SEO Packages

Posted on 22. Dec, 2009 by seo.

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When comparing different search engine marketing packages be sure that you understand what is being offered in each package. Not all SEM programs are the same. Of course, every SEO firm will say that their package will deliver the desired results, but that’s not always true. Some programs offer only ‘onsite optimization’, which is important [...]

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Professional Search Engine Marketing

Posted on 21. Dec, 2009 by seo.

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Lets say we have three websites all competing for the same traffic. The first site has no SEO or internet marketing program. The second site purchased a ‘do it yourself SEO program, and the third site hired a professional SEO and internet firm. Which of the three would you expect to be most successful? If [...]

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Real-Time Search Is Here

Posted on 20. Dec, 2009 by seo.

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In October MSN connected its Bing search to Twitter and, not to be out done, Google incorporated social networks like Twitter, Facebook and Myspace into its search and indexing program, making real-time search a reality. What does this mean to Colorado inbound and SEO marketing? For one, it’s telling us that content relevant blogs and [...]

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When cheap is cheap SEO

Posted on 05. Dec, 2009 by seo.

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When is cheap search engine optimization and good deal and when is it just cheap, no good…a waste of money? Many small businesses are asking themselves that question. There are a hundred programs on the market offering unbelievable results. Who can you trust? Most of the easy, do-it-yourself, SEO programs offer little more than directory [...]

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Are your keywords slipping?

Posted on 29. Nov, 2009 by seo.

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First they stall, then they fall! Generally that’s what happens with your website targeted keywords if you’re not focused on your website search engine optimization. Keyword tracking is easy enough to follow with any number of cheap keyword tracking software programs, and it should be done on a monthly bases. It makes little difference if [...]

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Every Website Is Paying For SEO

Posted on 24. Nov, 2009 by seo.

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Here’s a little exercise for you. Type your most important keyword into Google’s search engine and slide your eyes just below the search box on the right, where it says: results. That’s the number of sites google found with your keyword. It’s fun…really! For example, I’ll try snowboard. Google found 33,000 sites using that keyword. [...]

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Search Engine Optimization (SEO) and PPC Advertising

Posted on 24. Nov, 2009 by seo.

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If you’ve been reading my posts you already understand how important organic search is to the profitability of your website and business. It’s hard for me to image running a website without some kind of search engine optimization (SEO) program, but there are times when using paid placement, better known as pay-per-click, or PPC, makes [...]

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Don’t be conned!

Posted on 23. Nov, 2009 by seo.

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An advertisement arrived in the mail today claiming that they would, for the low price of $65, get my website listing on the worldwide web! Imagine the excitement! This amazing company would only charge me $65.00 for something Madwire Media does for free, something our computer program does in seconds; list your site with over [...]

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Accountants Don’t Understand ROI between PPC and SEO

Posted on 16. Nov, 2009 by seo.

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Lets look at Denver Accountants. The top four keywords are: Denver accountant, Denver accountants, Denver accounting and Denver tax accounting. Add them all up and those keywords received 45,000 searches last month, according to Google. Now, if you’re a Denver Colorado accountant and spending all your money on pay-per-click listing…well, you’re spending a lot of [...]

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Colorado SEO, Sales vs Marketing

Posted on 16. Nov, 2009 by seo.

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Does it make any sense for a business to be paying big money on a daily pay-per-click campaign, radio advertising and ads in the local newspaper and not spending any money on their website search engine optimization? No, that’s foolish and yet I see it all the time. It’s clear, most business people understand sales [...]

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The Colorado SEO top to bottom cost.

Posted on 11. Nov, 2009 by seo.

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Some people believe that there is little difference between having the top ranking on google and being at the bottom of page one. Oh, they’re wrong! Yes, both are on page one, but the higher up that page your site lands the higher the click views will be. For Colorado search engine optimization it’s simply [...]

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The key words of Colorado SEO

Posted on 11. Nov, 2009 by seo.

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Do you know the difference between the keywords that offer high search numbers and the keywords that convert? They’re not the same. I often refer to the keywords that convert as the ‘golden keywords’. If you’re going to be successful with your Colorado search engine optimization it’s time to take a closer look at the [...]