Tag Archives: Colorado Search Engine Marketing (SEM)
PPC Savings with great quality scores
Posted on 17. May, 2010 by sem.
Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. [...]
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Colorado Web Design : Eliminating Waste in your campaigns!
Posted on 05. May, 2010 by sem.
Eliminate waste in your campaigns: Analyze the data to determine the value of performing/under performing campaigns. The ones that are performing will need attention as well. Once the waste is discovered in a campaign shut it down and reallocate those resources to more profitable campaigns. It is all about doing more of what is working [...]
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Commercial Exhaust Hood Ranks Well for Top Keywords!
Posted on 21. Apr, 2010 by sem.
Exhaust Hoods Depot specializes in commercial exhaust hoods and exhaust fans for the restaurant industry. Recent Keyword analysis shows exhausthooddepot ranking well on Yahoo, Bing, and Google. Not bad for a site that is fairly new. Organic keyword ranking takes time to have your pages indexed and depends on your site as well as the [...]
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Yahoo Results! JW Carports in Dallas
Posted on 19. Apr, 2010 by sem.
JW Carports had Madwire Media do a site redesign and the data is starting to come in. As the site gets indexed by the major search engines JW is ranking well. So far Yahoo has indexed multiple pages and JW Carports ranks #1 and #23 for there top keywords. Not all results are immediate and [...]
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Press Forward
Posted on 12. Apr, 2010 by sem.
When times get tough you need to stay the course. Success doesn’t wrought itself without struggles. Stay focused on your marketing strategy and Press Forward. When it comes time to adjust look at the data. Always have some measure of analysis before making a decision. When all said and done your commitment and focus will [...]
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Lost in the Sub-Directory!
Posted on 08. Apr, 2010 by sem.
Don’t be fooled by old marketing tricks. As the old is being replaced with the new, older companies are trying to create sub directories of search. This doesn’t convert the coveted traffic your business needs. A targeted market campaign that uses data to place ads and keywords is alot more convertible than listings in a sub [...]
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Top-3 Keywords
Posted on 07. Apr, 2010 by sem.
Take your top-3 keywords and run with it. Make sure you have the tracking code on all of your pages so you can measure your campaign as you move forward. Your three best keywords is easier to manage than 150. Not only is having that many keywords unproductive it is not the best use of time/money. [...]
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Key Performance Indicators (KPI)
Posted on 01. Apr, 2010 by sem.
In order to have a marketing engine that is sales performance driven you need to manage your starategies utilizing key performance indicators (KPI). The strategy is to shut down non-performing campaigns and increase the campaigns that are producing profits. The over all goal of your marketing strategy is to focus advertising at the “active target” [...]
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Show me the Data
Posted on 31. Mar, 2010 by sem.
Measuring Success! Once your site goes live you will start collecting valuable data to help you refine your marketing strategy. Your site will be producing traffic source data, bounce rate, unique visits, pages viewed, time on site, and map overlay information. All of this collectively combined with you CPC and CVR that is being generated [...]
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Content Marketing – part 5
Posted on 30. Mar, 2010 by sem.
In our previous posts; part-1, part-2, part-3, part-4, on Content Marketing we talked about the change in buyer attitudes towards traditional media, traditional media sources can’t be counted on to reach your customers, shrinking budgets are impacting content, and the challenges of selling to today’s consumer. This post will cover the fifth part of how to attract customers to [...]
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Fill the Tank
Posted on 26. Mar, 2010 by sem.
Would you go and buy a car and not put gas in it? Of course not! Your vehicle would be un-drivable. This concept is the same for marketing your buisiness. A Car with no Gas is useless just a like a website with no marketing strategy. In todays climate, in order to grow your business [...]
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Content Marketing – part 4
Posted on 25. Mar, 2010 by sem.
In our previous posts; part-1, part-2, part-3 on Content Marketing we talked about the change in buyer attitudes towards traditional media and the fact that traditional media sources can’t be counted on to reach your customers. This post will cover the fourth part of how to attract customers to your business with unique content.
4 - Selling to the consumer is becoming more challenging
In [...]
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Race to the Top
Posted on 23. Mar, 2010 by sem.
Organic growth for your most competitive keywords can be a race to the top. Patience and hard work will prevail, hang in there, your results should be measurable. Having a game plan and performing analysis on your core business will help to ensure you target the right keywords. Once you have your golden keywords you should deploy a marketing strategy [...]
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Fully Optimized
Posted on 22. Mar, 2010 by sem.
Madwire Media focuses on ensuring that your site is fully optimized and Search Engine Friendly. From Title Tags, Met Tag Description, and Content, you can be assured that your top keyword will be searchable in the organic listings. But patience is Key in order to generate the results desired. Our Strategic and Content Marketing package will help [...]
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Hire More People!
Posted on 19. Mar, 2010 by sem.
The power of marketing and doing it the right way can have immediate results for your business. A website that is built the Mad Wire way, which is to convert leads into sales, is the way to go. We speacialize in inbound marketing. We are investigators, we discover the best marketing solution for your business [...]
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Content Marketing – part 3
Posted on 18. Mar, 2010 by sem.
In our previous posts; part-1, part-2, on Content Marketing we talked about the change in buyer attitudes towards traditional media and the fact that traditional media sources can’t be counted on to reach your customers. This post will cover the third part of how to attract customers to your business with unique content.
3 - Reduced Budgets = Reduced Content Quality
As [...]
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Content Marketing: part-2
Posted on 08. Mar, 2010 by sem.
In our last post on Content Marketing we talked about the change in buyer attitudes towards traditional media. This post will cover the second part of how to get customers with unique content.
2. Traditional Media sources can’t be counted on to reach your customer.
Publishing companies used to invest millions of dollars in developing circulation that matched advertisers [...]
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Marketing Strategy
Posted on 04. Mar, 2010 by sem.
I was talking with a client just the other day. His comment to me was I am already on page-1 of Organic search and I don’t need marketing. After further discussion he was explaining to me that his traffic was not converting and that he was seeing little to no sales being generated from his [...]
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Content Marketing
Posted on 26. Feb, 2010 by sem.
Turn prospects into buyers with content marketing! There are numerous reasons why businesses are focusing on Content Marketing to drive sales in their business. Businesses are shifting their marketing strategies to content marketing to be competitve online. This powerful mechanism to create buzz and credibility for your business is know at the fingertips of the content creator. In a series of blogs I will [...]
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Search Engine Marketing – Golden Keywords
Posted on 23. Feb, 2010 by sem.
Is your inbound marketing firm working hard for you? If not make the switch, partner with a Search Engine Marketing (SEM) firm that is ready to go to work. Most important ready to serve you and your business needs. Once you have a site established whether it is a complete rebuild or maybe just a refresh you will [...]
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Videos – to increase sales with SEO and Custom Design
Follow Madwire Media on:
- One size SEO
- What is SEO really
- Is SEO Important?
- Search engine optimization is not about a new clean website
- Image is everything for Colorado SEO
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Gewinnen: hi i'm so thrilled that i saw this website. that...
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Name (required): hoping to know about your packaged deal when i dro...
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Hopync: I can see that you are putting a lot of time and e...
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sarahbelll: Every time I come to www.madwirewebdesign.com you ...
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design: The question is whether or not the low ranking bac...