Madwire Media, Big Commerce Templates, Colorado Web Design » Colorado Paid per Click (PPC) ad campaigns

Building a Dynasty

madwire — Thu, 30 Sep 2010 14:23:04 +0000

Do you remember some of the Greats; the Cowboys in the 90’s, 04-05 Patriots, 98 Broncos, and as much as this hurts the Steelers in the 70’s? All of these franchises made a run for a championship and built dynasties and as a result their success became the model for how to WIN. Is your business and marketing strategies well positioned to get great Return on Investment (ROI)? Just as these NFL franchises partnered with top notch scouts to build effective draft strategies and deliver sound personnel solutions. You too will need to partner with a Colorado (SEM) firm that understands search engine marketing strategy and delivers sound search engine management solutions (SEMM).

We here at MADWIRE MEDIA will deliver when it is time to pick your next great asset. We will build upon a partnership that will promote growth in your local, regional, national market. When you succeed we succeed. We will assess the competition to ensure your brand/website is leading the pack in organic search as well as manage successful (PPC) ad campaigns.

So what are you waiting for? You’re on the clock! What will you do with your number one pick? Maximize your Return on Investment (ROI) request your FREE SEO Report and Web page Mock-Up today!

Now thats Return On Investment (ROI)!

madwire — Mon, 27 Sep 2010 10:17:45 +0000

Was last year one of the best years your business has seen with regards to Return on Investment (ROI)? I am going to take you through a journey of the TOP 10 running back statistical fantasy football seasons of all time and illustrate to you the return on investment these great athletes had for their respective franchises. This will be a 10 part series highlighting their exceptional performance. So without further a due starting from the bottom:

NUMBER 10 – Eric Dickerson, L.A. Rams (1983):One of the most graceful runners in pro football, Dickerson had his best statistical season as a rookie with 341 points on 1,808 rushing yards, a career-best 404 receiving yards and a career-best 20 total touchdowns. He had an NFL-record 2,105 rushing yards the next season which was almost matched by another young running back named Chris Johnson, Tennessee Titans (2009). Chris Johnson rushed for an outstanding 2006 yards averaging 5.6 yards per carry on 358 attempts.

Wow these are huge numbers! Now that is a monster season and Hall of Fame career! Eric Dickerson finished his Hall of Fame career sixth on the all-time list with a total of 13,259 rushing yards. Imagine this in 1983 Vince Ferragamo the Quarterback of the Rams would hand the ball off to a young (23) rookie running back 390 times and watch the magic happen. How awesome is that. This kid was explosive and most of all capitalized on every opportunity. Wouldn’t you love for your business to have a monster season? Is your business capitalizing on every opportunity? Just as in football where it requires skillful game planning and elite players that can execute when called upon, your business will need an elite Colorado (SEM) firm that understands search engine marketing strategy and delivers sound search engine management solutions (SEMM) so you can maximize your (ROI).

Here at Madwire Media we get it. We got fresh legs and are well positioned to ensure you capitalize on every opportunity (ROI). We will build upon a partnership that will promote growth in your local, regional, national market through search engine optimization (SEO). We will assess the competition to ensure your brand/website is leading the pack in organic search as well as manage successful paid per click (PPC) ad campaigns. Our inbound marketing team is well skilled and has the technical acumen to ensure high click through conversions. Here at Madwire Media we are the “One Stop Shop” for your inbound marketing/webdesign solutions.

So what are you waiting for? Snap the ball and turn around hand it off to Madwire Media and watch the magic happen! Maximize your Return on Investment (ROI) request your FREE SEO Report and Web page Mock-Up today? Check back soon to see who is at #9!

PPC Management – How to Improve Quality Score

madwire — Thu, 20 May 2010 13:54:24 +0000

Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score.

Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and ad-copy.

Keyword CTR – Find the match format that offers the best click through rate (Broad, Phrase, Exact) I prefer Phrase match with my campaigns.

Ad Copy Relevancy – Analyze your ad content to ensure your keywords are relevant to that particular ad-copy.

Overall Ad Group Quality Score – Don’t try and stuff 100 keywords running against one ad-copy. Find the most relevant ad-copy with the associated keywords. This will ensure best value for your clicks.

As you prepare for your campaigns think strategically and always base your decisions off of what the data is telling you. Data driven decision making will help to keep your campaign on track, fully optimized capturing significant savings. If you need assistance with your ad-copy stop by Madwire Media and we would gladly assist you with your marketing campaign.

PPC Savings with great quality scores

madwire — Mon, 17 May 2010 12:05:38 +0000

Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. After the selection of your targeted keywords go in and start to adjust your prices for each keyword, this will change the quality score for that keyword. If you have a ad-copy and landing page that has keyword rich relevant content your initial quality score should be high, thus saving you money for every click. Poor quality scores can cost your campaign up to 40%-50% more per click.

Quality content, relevant keywords, and quality landing pages = SAVINGS!

Here at Madwire Web Design we can help build and strengthen your Pay-Per-Click (PPC) campaign. We will asses your site, ad-copy, and targeted keywords to ensure maximum savings. If you are in need of a Search Engine Optimization (SEO), Web design, PPC Management check out Madwire Media a Colorado Web design and Search Engine Optimization (SEO) firm.

Denver Colorado PPC Management – Optimizing Your Ads

madwire — Thu, 13 May 2010 14:47:18 +0000

When optimizing your ad campaign you can set up multiple ads so you can perform split ad tests. Google will rotate between your ads and intuitively will show the ad that is performing better. Analyzing your ad performance data is key to make necessary improvements. Review your CTR, Conversions, ROI in conjunction with how your site is performing. The higher the click through rate and better the quality score the less you will pay for your ads. Quality score measure three main things: Keyword Relevance, Landing Page Quality, and Site Load Time. A well written ad that has a great click-through-rate and conversion rate will inevitably be most cost effective. After you conduct your analysis remove the ads that are under performing, always do more of what is working and less of what is not working.

If you need assistance with you PPC Campaign Madwire Media can help design and manage your Internet marketing campaigns, helping to drive convertible traffic to your website, increasing your sales and helping you grow your business. If you’re in Denver or anywhere in Colorado, give us a call today: 888-872-3734. Madwire Media is successful when we help our Colorado clients reach their success.

Press Forward

madwire — Tue, 13 Apr 2010 03:56:18 +0000

When times get tough you need to stay the course. Success doesn’t wrought itself without struggles. Stay focused on your marketing strategy and Press Forward. When it comes time to adjust look at the data. Always have some measure of analysis before making a decision. When all said and done your commitment and focus will be the balance and stability that your customers are looking for. Businesses come and go like the wind, but the ones built upon a rock, solid foundation endure. Your Marketing strategy is that foundation. Stay true to your goals and reinvest to drive new growth.

Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits. Give us a call today!

Key Performance Indicators (KPI)

madwire — Thu, 01 Apr 2010 11:52:45 +0000

In order to have a marketing engine that is sales performance driven you need to manage your starategies utilizing key performance indicators (KPI). The strategy is to shut down non-performing campaigns and increase the campaigns that are producing profits. The over all goal of your marketing strategy is to focus advertising at the “active target” audience to reach them at the moment they decide to buy. This approach reduces the cost of advertising and increases your chances for success.

Fill the Tank

madwire — Fri, 26 Mar 2010 13:48:38 +0000

Would you go and buy a car and not put gas in it? Of course not! Your vehicle would be un-drivable. This concept is the same for marketing your buisiness. A Car with no Gas is useless just a like a website with no marketing strategy. In todays climate, in order to grow your business organically and continue to attract new clients you will need to continue to feed your business.

Content Marketing – part 4

madwire — Thu, 25 Mar 2010 12:03:04 +0000

In our previous posts; part-1, part-2, part-3 on Content Marketing we talked about the change in buyer attitudes towards traditional media and the fact that traditional media sources can’t be counted on to reach your customers. This post will cover the fourth part of how to attract customers to your business with unique content.

4 - Selling to the consumer is becoming more challenging

In today’s climate a strong marketing campaign targeted is key in producing results. The consumer is fully educated and in most times will research the market before they buy. Today’s consumer is focused and wants to ensure they get best service and product available. Engaging the consumer and providing quality content will help build your reputation as a subject matter expert for your profession. Consumers are thirsty for content that offers a solution to their problems. If you can deliver must read content these potential buyers, in turn become loyal followers of the publication and respond actively to your message

So as you are growing your business and generating content, remember you will need to create content rich pages and repeat this process for the life of your business. If you need assistance with growing your business and expanding your market, as well as optimizing your content/site Madwire Media can help. Madwire Media focus’s on Inbound Marketing and creating unique content that is convertible for your business. We strive on helping businesses grow and meet the challenges of today’s economy. If you are ready to make an investment and Maximize your Return (ROI) request your FREE SEO Report today! “Because your business is important to us”!

Race to the Top

madwire — Wed, 24 Mar 2010 01:51:04 +0000

Organic growth for your most competitive keywords can be a race to the top. Patience and hard work will prevail, hang in there, your results should be measurable. Having a game plan and performing analysis on your core business will help to ensure you target the right keywords. Once you have your golden keywords you should deploy a marketing strategy geared to promote organic growth. This process takes times and commitment. If you are ready to optimize your business, we can help.