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Colorado Paid per Click (PPC) ad campaigns

Building a Dynasty

Do you remember some of the Greats; the Cowboys in the 90’s, 04-05 Patriots, 98 Broncos, and as much as this hurts the Steelers in the 70’s? All of these franchises made a run for a championship and built dynasties … Continue…

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Now thats Return On Investment (ROI)!

Was last year one of the best years your business has seen with regards to Return on Investment (ROI)? I am going to take you through a journey of the TOP 10 running back statistical fantasy football seasons of all … Continue…

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PPC Management – How to Improve Quality Score

Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score. Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and … Continue…

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PPC Savings with great quality scores

Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page … Continue…

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Denver Colorado PPC Management – Optimizing Your Ads

When optimizing your ad campaign you can set up multiple ads so you can perform split ad tests. Google will rotate between your ads and intuitively will show the ad that is performing better. Analyzing your ad performance data is … Continue…

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Press Forward

When times get tough you need to stay the course. Success doesn’t wrought itself without struggles. Stay focused on your marketing strategy and Press Forward. When it comes time to adjust look at the data. Always have some measure of … Continue…

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Key Performance Indicators (KPI)

In order to have a marketing engine that is sales performance driven you need to manage your starategies utilizing key performance indicators (KPI).  The strategy is to shut down non-performing campaigns and increase the campaigns that are producing profits. The … Continue…

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Fill the Tank

Would you go and buy a car and not put gas in it? Of course not! Your vehicle would be un-drivable. This concept is the same for marketing your buisiness. A Car with no Gas is useless just a like … Continue…

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Content Marketing – part 4

In our previous posts; part-1, part-2, part-3  on Content Marketing we talked about the change in buyer attitudes towards traditional media and the fact that traditional media sources can’t be counted on to reach your customers.  This post will cover the fourth part … Continue…

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Race to the Top

Organic growth for your most competitive keywords can be a race to the top. Patience and hard work will prevail, hang in there, your results should be measurable. Having a game plan and performing analysis on your core business will help to ensure you … Continue…

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