Tag Archives: Colorado Paid per Click (PPC) ad campaigns
PPC Management – How to Improve Quality Score
Posted on 20. May, 2010 by sem.
Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score.
Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and ad-copy.
Keyword CTR – Find the match format that offers the best click through rate (Broad, Phrase, [...]
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PPC Savings with great quality scores
Posted on 17. May, 2010 by sem.
Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. [...]
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Denver Colorado PPC Management – Optimizing Your Ads
Posted on 13. May, 2010 by sem.
When optimizing your ad campaign you can set up multiple ads so you can perform split ad tests. Google will rotate between your ads and intuitively will show the ad that is performing better. Analyzing your ad performance data is key to make necessary improvements. Review your CTR, Conversions, ROI in conjunction with how your [...]
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Press Forward
Posted on 12. Apr, 2010 by sem.
When times get tough you need to stay the course. Success doesn’t wrought itself without struggles. Stay focused on your marketing strategy and Press Forward. When it comes time to adjust look at the data. Always have some measure of analysis before making a decision. When all said and done your commitment and focus will [...]
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Key Performance Indicators (KPI)
Posted on 01. Apr, 2010 by sem.
In order to have a marketing engine that is sales performance driven you need to manage your starategies utilizing key performance indicators (KPI). The strategy is to shut down non-performing campaigns and increase the campaigns that are producing profits. The over all goal of your marketing strategy is to focus advertising at the “active target” [...]
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Fill the Tank
Posted on 26. Mar, 2010 by sem.
Would you go and buy a car and not put gas in it? Of course not! Your vehicle would be un-drivable. This concept is the same for marketing your buisiness. A Car with no Gas is useless just a like a website with no marketing strategy. In todays climate, in order to grow your business [...]
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Content Marketing – part 4
Posted on 25. Mar, 2010 by sem.
In our previous posts; part-1, part-2, part-3 on Content Marketing we talked about the change in buyer attitudes towards traditional media and the fact that traditional media sources can’t be counted on to reach your customers. This post will cover the fourth part of how to attract customers to your business with unique content.
4 - Selling to the consumer is becoming more challenging
In [...]
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Race to the Top
Posted on 23. Mar, 2010 by sem.
Organic growth for your most competitive keywords can be a race to the top. Patience and hard work will prevail, hang in there, your results should be measurable. Having a game plan and performing analysis on your core business will help to ensure you target the right keywords. Once you have your golden keywords you should deploy a marketing strategy [...]
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Fully Optimized
Posted on 22. Mar, 2010 by sem.
Madwire Media focuses on ensuring that your site is fully optimized and Search Engine Friendly. From Title Tags, Met Tag Description, and Content, you can be assured that your top keyword will be searchable in the organic listings. But patience is Key in order to generate the results desired. Our Strategic and Content Marketing package will help [...]
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Hire More People!
Posted on 19. Mar, 2010 by sem.
The power of marketing and doing it the right way can have immediate results for your business. A website that is built the Mad Wire way, which is to convert leads into sales, is the way to go. We speacialize in inbound marketing. We are investigators, we discover the best marketing solution for your business [...]
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Content Marketing – part 3
Posted on 18. Mar, 2010 by sem.
In our previous posts; part-1, part-2, on Content Marketing we talked about the change in buyer attitudes towards traditional media and the fact that traditional media sources can’t be counted on to reach your customers. This post will cover the third part of how to attract customers to your business with unique content.
3 - Reduced Budgets = Reduced Content Quality
As [...]
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Optimum Weight Management Picks Madwire For New Design and PPC Management
Posted on 12. Mar, 2010 by design.
Houston Texas based Optimum Weight Management hired Madwire Media to redesign their existing website and manage their PPC ads. Madwire Media, a professional Colorado web designer and internet marketing expert, finalized the new web design this week! The site looks great and is easy to navigate. This should lead to more leads and sales.
The site [...]
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Content Marketing: part-2
Posted on 08. Mar, 2010 by sem.
In our last post on Content Marketing we talked about the change in buyer attitudes towards traditional media. This post will cover the second part of how to get customers with unique content.
2. Traditional Media sources can’t be counted on to reach your customer.
Publishing companies used to invest millions of dollars in developing circulation that matched advertisers [...]
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Invest in your Business
Posted on 28. Feb, 2010 by sem.
If you have a business that is needing a on-line presence you will need a strategic marketing plan to capture new business opportunities. These marketing strategies are key in developing new clientele and ensuring you meet your sales goals for the year. You should have a marketing budget that is between 5-7% of your overall budget. [...]
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Content Marketing
Posted on 26. Feb, 2010 by sem.
Turn prospects into buyers with content marketing! There are numerous reasons why businesses are focusing on Content Marketing to drive sales in their business. Businesses are shifting their marketing strategies to content marketing to be competitve online. This powerful mechanism to create buzz and credibility for your business is know at the fingertips of the content creator. In a series of blogs I will [...]
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Search Engine Marketing – Golden Keywords
Posted on 23. Feb, 2010 by sem.
Is your inbound marketing firm working hard for you? If not make the switch, partner with a Search Engine Marketing (SEM) firm that is ready to go to work. Most important ready to serve you and your business needs. Once you have a site established whether it is a complete rebuild or maybe just a refresh you will [...]
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Are you thirsty?
Posted on 18. Feb, 2010 by sem.
Just think about it! When I was a kid, I put together a Lemonade stand to try and make some extra cash in between cutting lawns in the summer time. My thought was this; I would take my profits after gas, spark plugs, a cold Dr Pepper and Little Debbie and invest in a lemonade stand. [...]
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Money well spent – Colorado SEM firm?
Posted on 17. Feb, 2010 by sem.
If you own your own business, or are in the process of starting a business, you will need a marketing strategy that separates you from your competitors. Even better, you will need to develop an Internet marketing strategy that leads to a solid Return on Investment (ROI). I was talking to a client just last [...]
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Now thats Return On Investment (ROI)!
Posted on 30. Jan, 2010 by sem.
Was last year one of the best years your business has seen with regards to Return on Investment (ROI)? I am going to take you through a journey of the TOP 10 running back statistical fantasy football seasons of all time and illustrate to you the return on investment these great athletes had for their [...]
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Building a Dynasty
Posted on 22. Jan, 2010 by sem.
Do you remember some of the Greats; the Cowboys in the 90’s, 04-05 Patriots, 98 Broncos, and as much as this hurts the Steelers in the 70’s? All of these franchises made a run for a championship and built dynasties and as a result their success became the model for how to WIN. Is your [...]
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Videos – to increase sales with SEO and Custom Design
Follow Madwire Media on:
- One size SEO
- What is SEO really
- Is SEO Important?
- Search engine optimization is not about a new clean website
- Image is everything for Colorado SEO
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Gewinnen: hi i'm so thrilled that i saw this website. that...
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Name (required): hoping to know about your packaged deal when i dro...
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Hopync: I can see that you are putting a lot of time and e...
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sarahbelll: Every time I come to www.madwirewebdesign.com you ...
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design: The question is whether or not the low ranking bac...