According to a recent study, the average office worker will open different windows or view their email or instant messages 37 times an hour.  Does that seem like a lot?  It certainly is but it’s the reality.  The internet and all things associated thereof will continue to play a larger role in our daily lives.  It has forever changed the way we gather and search for information, and because of that, it has changed how we, as business owners, must view our advertising dollars. 

To reach the largest number of your prospective clients today, 80% of your ad dollars should be directed toward an online, inbound marketing program.  Increasing your inbound targeted traffic will not only increase your conversions but your sales and profits too.  We’re Madwire Media and we can help design the right inbound marketing campaigns to jump start your business

Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score.

Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and ad-copy.

Keyword CTR – Find the match format that offers the best click through rate (Broad, Phrase, Exact)  I prefer Phrase match with my campaigns.

Ad Copy Relevancy – Analyze your ad content to ensure your keywords are relevant to that particular ad-copy.

Overall Ad Group Quality Score – Don’t try and stuff 100 keywords running against one ad-copy. Find the most relevant ad-copy with the associated keywords. This will ensure best value for your clicks.

As you prepare for your campaigns think strategically and always base your decisions off of what the data is telling you. Data driven decision making will help to keep your campaign on track, fully optimized capturing significant savings. If you need assistance with your ad-copy stop by Madwire Media and we would gladly assist you with your marketing campaign.

Once your site starts generating leads now is the time to start closing. A site can only do so much for your business and then the rest is up to you. If you have done the correct keyword research and have an effective marketing strategy in place your leads should be solid. Talking to a lead that is ready to buy or hear what you have to offer is an easier sell than cold calling and hoping for results.

Targeted inbound marketing is always the way the go! It offers greater opportunity for results and most times the lead is receptive to what you are offering. Here at Madwire Media we can help you generate solid qualified leads for your business. Take a look at our site and our Search Engine Optimization (SEO), Web Design, and Search Engine Marketing (SEM) services today.

Chy Thai Cuisine out of Boulder, Colorado came to Madwire Web Design to have their site redesigned and role out an Organic Search Engine Optimization (SEO) plan. The site is live and we are collecting and analyzing the data. Results are below, lets just say they are ranking well across Google and Yahoo for their top targeted keywords.

Results:

25 Keywords across 2 Major Search Engines

• Listings in the 1st position = 29
• Listings in the Top-5 position = 43
• Listings in the Top-10 position = 46

Ranking well Organically for your keywords is key to growing your business. It allows for maximum exposure ensuring you are covering all possible search volume related to your market. Start with one keyword get it ranking well and then duplicate those same efforts over and over again. If you need assistance give Madwire Web Design a call. We specialize in deploying targeted Organic Search Engine Optimization (SEO) strategies for small to medium size businesses.

Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. After the selection of your targeted keywords go in and start to adjust your prices for each keyword, this will change the quality score for that keyword. If you have a ad-copy and landing page that has keyword rich relevant content your initial quality score should be high, thus saving you money for every click. Poor quality scores can cost your campaign up to 40%-50% more per click.

Quality content, relevant keywords, and quality landing pages = SAVINGS!

Here at Madwire Web Design we can help build and strengthen your Pay-Per-Click (PPC) campaign. We will asses your site, ad-copy,  and targeted keywords to ensure maximum savings. If you are in need of a Search Engine Optimization (SEO), Web design, PPC Management check out Madwire Media a Colorado Web design and Search Engine Optimization (SEO)  firm.

When optimizing your ad campaign you can set up multiple ads so you can perform split ad tests. Google will rotate between your ads and intuitively will show the ad that is performing better. Analyzing your ad performance data is key to make necessary improvements. Review your CTR, Conversions, ROI in conjunction with how your site is performing. The higher the click through rate and better the quality score the less you will pay for your ads. Quality score measure three main things: Keyword Relevance, Landing Page Quality,  and Site Load Time. A well written ad that has a great click-through-rate and conversion rate will inevitably be most cost effective. After you conduct your analysis remove the ads that are under performing, always do more of what is working and less of what is not working.

If you need assistance with you PPC Campaign Madwire Media can help design and manage your Internet marketing campaigns, helping to drive convertible traffic to your website, increasing your sales and helping you grow your business. If you’re in Denver or anywhere in Colorado, give us a call today:  888-872-3734.  Madwire Media is successful when we help our Colorado clients reach their success.

Hiring an agency to help you grow your business in the web 2.0 environment is an investment, once the right one is selected. There is a lot of competition out there and one could easily be fooled into selecting a firm that can’t and will not help their company achieve the desired results.

Once you have made the decision to move forward you will need to ensure you have allocated resources to make your investment grow. You will need to have a reasonable budget and plan to apply at least 7-10% of your annual revenue towards the marketing strategy that is deployed. This strategy will take time to iron out, selection of your targeted niche market requires looking at a lot of data and patience.

Once you have your budget in place and resources are being allocated for growth continue to actively engage the agency and provide feedback on the quality of leads and the actual sales being generated. This information will help you and your agency build a cohesive partnership. A strong partnership at the end of the day will definitely breed success in your business for years to come.

Madwire Media can help design and manage your Internet marketing campaigns, helping to drive convertible traffic to your website, increasing your sales and helping you grow your business. If you’re in Denver or anywhere in Colorado, give us a call today:  888-872-3734.  Madwire Media is successful when we help our Colorado clients reach their success.

Identifying your core set of keywords is valuable once your site architecture is starting to be built. The keywords and the content surrounding them is critical for search. I have outlined below some thoughts about selecting “Golden Keywords” or better yet keyword phrases.

Once you begin this journey store all of the research in a consolidated area to stay organized. Capturing the keywords within your analytical data is a great starting point. In addition there is some cool tools out their to help with your keyword research; ie Keyword Tools from either Google or Yahoo and SEO Moz. Check your competitors and there keywords and perform an analysis on what is working well, include your core products/services, include your marketing footprint, and any vendors or products that you are selling.  After compiling all of this information you should have a great strategy moving forward. Once your site goes live analyze the (KPI) Key Performance Indicators against your target goals.

Keyword research is fun especially for a person that has an investigative mind set. Discovering highly convertible keywords will prove to be most profitable in the long run for your web presence and hoe well you rank in the  (SERP) Search Engine Results Page.

Continual analysis of the key performance indicators will help move your organization forward. Madwire Media offers professional web design wrapped around a targeted internet marketing campaign.  Located north of Denver, Colorado, Madwire Media services hundreds of clients across the country.  Specializing in custom business web design, search engine optimization, pay per click marketing and SEM.  Let us tailor an Internet marketing program with custom website design for your business that will increase your conversions, leads, sales and profits.  Give us a call today!

Analyzing your site is a great way to stay on track with your marketing strategy and goals. Review the particulars for example:

• Bounce Rate
• Click (CTR)
• Conversions
• Map Overlay
• Site Overlay
• CPC / Quality Score
• Unique Visits
• Traffic Sources
• Keyword Performance

Continual analysis of the key performance indicators will help move your organization forward. Madwire Media offers professional web design wrapped around a targeted internet marketing campaign.  Located north of Denver, Colorado, Madwire Media services hundreds of clients across the country.  Specializing in custom business web design, search engine optimization, pay per click marketing and SEM.  Let us tailor an Internet marketing program with custom website design for your business that will increase your conversions, leads, sales and profits.  Give us a call today!

Eliminate waste in your campaigns: Analyze the data to determine the value of performing/under performing  campaigns. The ones that are performing will need attention as well. Once the waste is discovered in a campaign shut it down and reallocate those resources to more profitable campaigns. It is all about doing more of what is working and less of what is not. This strategy will afford you the resources to expand your campaign footprint and GROW!

The goal of analytics is to make sound decisions that can be backed by data. Having a data driven decision making process as part of your marketing strategy will ensure your campaigns continue to succeed and stay on track. Madwire Media offers professional web design wrapped around a targeted Internet marketing campaign.  Located north of Denver, Colorado, Madwire Media services hundreds of clients across the country.  Specializing in custom business web design, search engine optimization, pay per click marketing and SEM.  Let us tailor an Internet marketing program with custom website design for your business that will increase your conversions, leads, sales and profits.  Give us a call today!