Madwire Media Blog

Inbound SEM Denver Style

Posted on 14. Jun, 2010 by seo.

According to a recent study, the average office worker will open different windows or view their email or instant messages 37 times an hour.  Does that seem like a lot?  It certainly is but it’s the reality.  The internet and all things associated thereof will continue to play a larger role in our daily lives.  [...]

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PPC Management – How to Improve Quality Score

Posted on 20. May, 2010 by sem.

Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score.
Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and ad-copy.
Keyword CTR – Find the match format that offers the best click through rate (Broad, Phrase, [...]

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Inbound Marketing – Close the Deal

Posted on 19. May, 2010 by sem.

Once your site starts generating leads now is the time to start closing. A site can only do so much for your business and then the rest is up to you. If you have done the correct keyword research and have an effective marketing strategy in place your leads should be solid. Talking to a [...]

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Madwire Redesign – Chy Thai Cuisine ranks well for top Keywords

Posted on 18. May, 2010 by sem.

Chy Thai Cuisine out of Boulder, Colorado came to Madwire Web Design to have their site redesigned and role out an Organic Search Engine Optimization (SEO) plan. The site is live and we are collecting and analyzing the data. Results are below, lets just say they are ranking well across Google and Yahoo for their [...]

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PPC Savings with great quality scores

Posted on 17. May, 2010 by sem.

Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. [...]

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Denver Colorado PPC Management – Optimizing Your Ads

Posted on 13. May, 2010 by sem.

When optimizing your ad campaign you can set up multiple ads so you can perform split ad tests. Google will rotate between your ads and intuitively will show the ad that is performing better. Analyzing your ad performance data is key to make necessary improvements. Review your CTR, Conversions, ROI in conjunction with how your [...]

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Denver Targeted Internet Marketing – Hiring an Agency for SEO

Posted on 12. May, 2010 by sem.

Hiring an agency to help you grow your business in the web 2.0 environment is an investment, once the right one is selected. There is a lot of competition out there and one could easily be fooled into selecting a firm that can’t and will not help their company achieve the desired results.
Once you have [...]

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Targeted Internet Marketing – Find Keywords that Produce Conversions

Posted on 11. May, 2010 by sem.

Identifying your core set of keywords is valuable once your site architecture is starting to be built. The keywords and the content surrounding them is critical for search. I have outlined below some thoughts about selecting “Golden Keywords” or better yet keyword phrases.
Once you begin this journey store all of the research in a consolidated [...]

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Colorado Web Design Web Analytics

Posted on 07. May, 2010 by sem.

Analyzing your site is a great way to stay on track with your marketing strategy and goals. Review the particulars for example:

Bounce Rate
Click (CTR)
Conversions
Map Overlay
Site Overlay
CPC / Quality Score
Unique Visits
Traffic Sources
Keyword Performance

Continual analysis of the key performance indicators will help move your organization forward. Madwire Media offers professional web design wrapped around a targeted internet [...]

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Colorado Web Design : Eliminating Waste in your campaigns!

Posted on 05. May, 2010 by sem.

Eliminate waste in your campaigns: Analyze the data to determine the value of performing/under performing  campaigns. The ones that are performing will need attention as well. Once the waste is discovered in a campaign shut it down and reallocate those resources to more profitable campaigns. It is all about doing more of what is working [...]

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Bentson Pest Ranks well for targeted keywords – (SEM) Colorado Web Design

Posted on 04. May, 2010 by sem.

Bentson Pest recently came to Madwire Media to have their site redesigned and develop an on going marketing strategy for their business. Of course once the site goes live you start to analyze the data and keyword ranking for targeted keywords. Early on, the results are right on track and they are ranking well for [...]

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Colorado Web Design Keyword Organic Growth

Posted on 30. Apr, 2010 by sem.

Organic Growth can be a long battle to the top. Competition is a good thing and can be a motivating factor. It is an awesome feeling when you see all of the hard work payoff and boom your on page-1. Page-1 placement for competitive keywords is an accomplishment, of course if your doing it the [...]

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Link Text

Posted on 26. Apr, 2010 by sem.

Link text is critical in helping you get the organic growth that you need for your keywords. Below is an example of linked text for the keyword web design. Ex: Designed by Madwire Web Design. Having the words “web design” as part of the link adds value to the link when crawled and helps the [...]

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How Much Internet Marketing Is Enough

Posted on 23. Apr, 2010 by seo.

If you’re marketing locally, a resemble budget for paid search, in most cases, would be about $300 per month.  If your marketing area is more regional $1,000 would work better.  For a national internet marketer a budget of $3,000 per month would likely be needed.  Those numbers are very general, of course.  The real budget [...]

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Knowing Your Online Competition

Posted on 22. Apr, 2010 by seo.

How well do you know your competition?  Do you know what their best keywords are, or how many new web visits they’re receiving per day?  Do you know what their title and description tags are, and how it compares to your own website?  If your competition is doing paid search, do you know what their [...]

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Commercial Exhaust Hood Ranks Well for Top Keywords!

Posted on 21. Apr, 2010 by sem.

Exhaust Hoods Depot specializes in commercial exhaust hoods and exhaust fans for the restaurant industry. Recent Keyword analysis shows exhausthooddepot ranking well on Yahoo, Bing, and Google. Not bad for a site that is fairly new. Organic keyword ranking takes time to have your pages indexed and depends on your site as well as the [...]

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Offer Value At A Reduced Price

Posted on 20. Apr, 2010 by seo.

According to Business Week, the growth rate of $9 to $12 bottles of wine increased 6%, while bottles above $20 fell 1.6%.  Beer and other spirits saw similar trends, and it’s not just in the liquor businesses.  Consumers are looking for increased value for their money.  We, as online marketers, need to consider this information [...]

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The Price Of Sponsored Search

Posted on 19. Apr, 2010 by seo.

According to Google, not all clicks are equal.  Two advertisers marketing the same product at the same time may be paying completely different rates for the very same keyword.  You see…Google ranks the ad and landing page quality of your marketing campaigns, then charges you for your keywords based on its scoring system.  If you’ve [...]

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Yahoo Results! JW Carports in Dallas

Posted on 19. Apr, 2010 by sem.

JW Carports had Madwire Media do a site redesign and the data is starting to come in. As the site  gets indexed by the major search engines JW is ranking well. So far Yahoo has indexed multiple pages and JW Carports ranks #1 and #23 for there top keywords. Not all results are immediate and [...]

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Ad Interface for Microsoft Excel

Posted on 16. Apr, 2010 by sem.

Microsoft is adding cooler features to help with paid search. Of course this tool is only accessible with a Microsoft Ad Center log-in. It is a cool tool to add to your SEO tool box. Grant it it only pulls data from the BING search engine. But it will give you a good benchmark to [...]

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