Madwire Media Blog

PPC Management – How to Improve Quality Score

Posted on 20. May, 2010 by sem.

Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score.
Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and ad-copy.
Keyword CTR – Find the match format that offers the best click through rate (Broad, Phrase, [...]

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Inbound Marketing – Close the Deal

Posted on 19. May, 2010 by sem.

Once your site starts generating leads now is the time to start closing. A site can only do so much for your business and then the rest is up to you. If you have done the correct keyword research and have an effective marketing strategy in place your leads should be solid. Talking to a [...]

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Madwire Redesign – Chy Thai Cuisine ranks well for top Keywords

Posted on 18. May, 2010 by sem.

Chy Thai Cuisine out of Boulder, Colorado came to Madwire Web Design to have their site redesigned and role out an Organic Search Engine Optimization (SEO) plan. The site is live and we are collecting and analyzing the data. Results are below, lets just say they are ranking well across Google and Yahoo for their [...]

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PPC Savings with great quality scores

Posted on 17. May, 2010 by sem.

Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. [...]

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Denver Colorado PPC Management – Optimizing Your Ads

Posted on 13. May, 2010 by sem.

When optimizing your ad campaign you can set up multiple ads so you can perform split ad tests. Google will rotate between your ads and intuitively will show the ad that is performing better. Analyzing your ad performance data is key to make necessary improvements. Review your CTR, Conversions, ROI in conjunction with how your [...]

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Denver Targeted Internet Marketing – Hiring an Agency for SEO

Posted on 12. May, 2010 by sem.

Hiring an agency to help you grow your business in the web 2.0 environment is an investment, once the right one is selected. There is a lot of competition out there and one could easily be fooled into selecting a firm that can’t and will not help their company achieve the desired results.
Once you have [...]

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Targeted Internet Marketing – Find Keywords that Produce Conversions

Posted on 11. May, 2010 by sem.

Identifying your core set of keywords is valuable once your site architecture is starting to be built. The keywords and the content surrounding them is critical for search. I have outlined below some thoughts about selecting “Golden Keywords” or better yet keyword phrases.
Once you begin this journey store all of the research in a consolidated [...]

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Colorado Web Design Web Analytics

Posted on 07. May, 2010 by sem.

Analyzing your site is a great way to stay on track with your marketing strategy and goals. Review the particulars for example:

Bounce Rate
Click (CTR)
Conversions
Map Overlay
Site Overlay
CPC / Quality Score
Unique Visits
Traffic Sources
Keyword Performance

Continual analysis of the key performance indicators will help move your organization forward. Madwire Media offers professional web design wrapped around a targeted internet [...]

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Colorado Web Design : Eliminating Waste in your campaigns!

Posted on 05. May, 2010 by sem.

Eliminate waste in your campaigns: Analyze the data to determine the value of performing/under performing  campaigns. The ones that are performing will need attention as well. Once the waste is discovered in a campaign shut it down and reallocate those resources to more profitable campaigns. It is all about doing more of what is working [...]

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Bentson Pest Ranks well for targeted keywords – (SEM) Colorado Web Design

Posted on 04. May, 2010 by sem.

Bentson Pest recently came to Madwire Media to have their site redesigned and develop an on going marketing strategy for their business. Of course once the site goes live you start to analyze the data and keyword ranking for targeted keywords. Early on, the results are right on track and they are ranking well for [...]

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Colorado Web Design Keyword Organic Growth

Posted on 30. Apr, 2010 by sem.

Organic Growth can be a long battle to the top. Competition is a good thing and can be a motivating factor. It is an awesome feeling when you see all of the hard work payoff and boom your on page-1. Page-1 placement for competitive keywords is an accomplishment, of course if your doing it the [...]

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Link Text

Posted on 26. Apr, 2010 by sem.

Link text is critical in helping you get the organic growth that you need for your keywords. Below is an example of linked text for the keyword web design. Ex: Designed by Madwire Web Design. Having the words “web design” as part of the link adds value to the link when crawled and helps the [...]

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Commercial Exhaust Hood Ranks Well for Top Keywords!

Posted on 21. Apr, 2010 by sem.

Exhaust Hoods Depot specializes in commercial exhaust hoods and exhaust fans for the restaurant industry. Recent Keyword analysis shows exhausthooddepot ranking well on Yahoo, Bing, and Google. Not bad for a site that is fairly new. Organic keyword ranking takes time to have your pages indexed and depends on your site as well as the [...]

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Yahoo Results! JW Carports in Dallas

Posted on 19. Apr, 2010 by sem.

JW Carports had Madwire Media do a site redesign and the data is starting to come in. As the site  gets indexed by the major search engines JW is ranking well. So far Yahoo has indexed multiple pages and JW Carports ranks #1 and #23 for there top keywords. Not all results are immediate and [...]

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Ad Interface for Microsoft Excel

Posted on 16. Apr, 2010 by sem.

Microsoft is adding cooler features to help with paid search. Of course this tool is only accessible with a Microsoft Ad Center log-in. It is a cool tool to add to your SEO tool box. Grant it it only pulls data from the BING search engine. But it will give you a good benchmark to [...]

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Google Maps Optimization

Posted on 15. Apr, 2010 by sem.

Working on all of the components of your site and fully optimizing organically will help you in your targeted market for your keywords.  Don’t forget about the Google Maps submission via the local business center. This is a nice little feature you can add to help get exposure in your local market. Seeing yourself in the [...]

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Go Live and Grow Your Business

Posted on 14. Apr, 2010 by sem.

Once your site is fully optimized with the correct keywords and ad copy, turn up the marketing. Don’t forget to turn your conversion tracking on! This will allow you to see and track your (ROI) Return on Investment against your targeted goals. Everything moving forward is measurable, benchmark your old data and analyze how well [...]

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Press Forward

Posted on 12. Apr, 2010 by sem.

When times get tough you need to stay the course. Success doesn’t wrought itself without struggles. Stay focused on your marketing strategy and Press Forward. When it comes time to adjust look at the data. Always have some measure of analysis before making a decision. When all said and done your commitment and focus will [...]

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Lost in the Sub-Directory!

Posted on 08. Apr, 2010 by sem.

Don’t be fooled by old marketing tricks. As the old is being replaced with the new, older companies are trying to create sub directories of search. This doesn’t convert the coveted traffic your business needs. A targeted market campaign that uses data to place ads and keywords is alot more convertible than listings in a sub [...]

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Top-3 Keywords

Posted on 07. Apr, 2010 by sem.

Take your top-3 keywords and run with it. Make sure you have the tracking code on all of your pages so you can measure your campaign as you move forward. Your  three best keywords is easier to manage than 150. Not only is having that many keywords unproductive it is not the best use of time/money. [...]

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