The Video Revolution: Why Every Business Needs a Video and Needs One Now
Online videos are the new thing, and quickly becoming a necessity for any business. Videos allow users to find important information without having to read or navigate. The use of video on a website ultimately increases traffic and conversions helping businesses grow, and that’s a fact.
On average, visitors to websites would simply rather watch something than read something. An online video can save users time because they don’t have to navigate around a website to find the company or product information that they are looking for. In about a minute and a half, a fun, upbeat video can be the deciding factor between a new client or just another visitor that did not convert.
When we added a company video to our website, we saw a 500% increase in conversions, and that is when we realized that all of our clients should have one.
Our amount of leads from the traffic we were driving to our site increases by about 500%. Just that one video saved users the time of looking through our site. It gave the message to them in about a minute and a half; it was real quick, upbeat and cheery…that’s all they needed.
Company videos allow users to get the information they need in a very short amount of time. Fast, upbeat and cheery videos can do wonders for a website and are proven to increase traffic and sales. Online videos are not just for eCommerce stores either. Businesses of all kinds can put video to good use on their website.
A new eCommerce store recently hired us to create a short online video to put on their website.
“Since we are new to the eCcomerce industry, we figured that we could use all of the help that we could get. We are hoping that a short video describing our business helps instill confidence in our customers. Hopefully having a video on our site will help us get to the levels that we are trying to achieve”, said Sean Nolte of Sprinkler Mall.
There are many different types of videos that companies can utilize to accomplish their goals: custom company videos, sales videos, demo videos, customer videos, viral videos, illustrative videos, product videos, and the list goes on.
“As a company we decided to produce an online video for our business because people today are in “real time.” People are on their smart phones gathering information as it happens! We are always “plugged in” to mass media. It has been said, ‘a picture is worth a thousand words.’ I say, a video is worth a lot more! That is if it is done well, with accurate information and delivered with speed. Your video is a ‘Call to action’ for people to emotionally connect with your company culture. Let them know who you are and what you are about. You can do this in thirty seconds to a minute.”, said Trenton Scott of Scott Family Chiropractic.
Regardless of what type of video is utilized, you need one, and you need one now. It is sure to help your business succeed, and in these hard economic times, success is something that everyone is wishing for. Check out our video production portfolio to see some of the amazing videos that we have already produced and start converting even more clicks to customers.
Tags: denver web design, denver web designer, Loveland Video Production, Loveland Web Design, loveland web designer, Scott Family Chiropractic, Sprinkler Mall, Video Editing Colorado, Video Production Colorado, Voice over services Colorado
Leave a Reply
