Madwire Media, Big Commerce Templates, Colorado Web Design

Trust and Salesmanship

Posted on Thursday, April 7th, 2011 at 10:43 am. Tweet

Sales is all about trust.  I have no problem buying landscaping services from my buddy Mike, because he’s one of my best friends, and I trust him.  I actually want to give him my money, and really don’t want him to give me a discount because he needs to be paid for the work he does.  Since I already have a relationship with Mike, and know he’s a great guy, I can trust that the things he recommends me to do and buy are sound, in my best interest, and that he’s not just trying to milk me for my money.

As a salesperson, I am constantly starting at ground zero in the trust department with people.  Ok… Check that.  Sometimes I start in the negative and have to earn my way up to zero before I can even start to build trust.  One reason for this is that often times people have been burnt in the past by unprofessional losers who were just in it to make a buck, and milk them for their money.  That sucks, and I’ve been in my client’s shoes on that one.  I hate wasting time, and I hate wasting money more than I hate wasting time.

I personally have had at least a dozen people tell me that they found us after getting wrung out by some freelancer somewhere they found on Craigslist, or that they went with some small company because their prices were good, or went with a friend because he was trying to start a web business and the project never finished.  Essentially the same thing all of these people have in common is they want to get the most for their money.  Shoot, me too!  That’s why I know we are the best solution out there.  If you really do your research and look around, you will find there is no one anywhere that does what we do at the prices we do it at.

Sometimes people ask us about our competition, and my response has grown into, “What competition?”  I don’t mean to sound arrogant, but really, if you actually look at our Big Commerce Custom Design portfolio vs anyone else on the Big Commerce design partner list, there really isn’t any comparison.  I mean, really.  And if you haven’t already looked to compare, do it now!  Stop reading this and take a look at our portfolio vs the other guys.  And you know the crazy thing?  We aren’t the most expensive! Yeah, doesn’t make sense to me either.

We really could charge a whole lot more for what we do, but you know why our prices are so affordable?  Because we’re not here to just take your money (sure we want to make money, I mean, what business doesn’t?); we are here to create long-term mutually-beneficial relationships with our clients.  What that means is, we don’t make money if you don’t make money.  Think about it—it is a great business model.  If we can work with you for as long as possible, and you hire us to do marketing, or PR, or video production, or anything else that we do on a monthly basis, that means you trust us and we have proven that we are an essential part of your business’ success.

So to bring this full circle, we want to earn your trust, we want to earn your business and when it comes down to it we only make money if you make money.  So what’s to lose if we only want to help you make more money?  If you haven’t already called us, call us now… do it!  Let us earn your trust, read through some of our testimonials, call Big Commerce, ask them who their CEO’s refer their friends and family members to.  Ask them who they refer their largest clients to.  If you do that, you are always going to get one enthusiastic answer: Madwire Media.

~

In addition to being a sales executive at Madwire, Paul enjoys hiking, camping, and fishing on the weekends; hanging out with his best friend and wife Rachelle and their four-legged children Mak and Winnie; home-brewing beer; performing at open mic nights every now and again; Philosophical discussions on epistemology and theology; and volunteering at his eclectic Church, Blue Sky, whenever they do local social-work (or just need to paint, build, or move things). Mostly Paul loves living in Colorado, and his family and friends (of which he is always trying to add more). He has a minor case of undiagnosed ADHD and tends to go off on rabbit trails and ramble… a lot.

Tags: Big Commerce, Big Commerce Designer, bigcommerce, BigCommerce Designer, colorado web design, colorado web designer, Loveland Web Design, loveland web designer