PPC Savings with great quality scores

Posted on Monday, May 17th, 2010 at 5:05 am. Tweet

Managing/building your own Pay-Per-click (PPC) campaign can be a lot of work. Planing and laying in the correct keywords can save you time and money. But that is just half the battle, you still need to ensure your landing page loads fast enough and that the content on that page has keyword rich relevant content. After the selection of your targeted keywords go in and start to adjust your prices for each keyword, this will change the quality score for that keyword. If you have a ad-copy and landing page that has keyword rich relevant content your initial quality score should be high, thus saving you money for every click. Poor quality scores can cost your campaign up to 40%-50% more per click.

Quality content, relevant keywords, and quality landing pages = SAVINGS!

Here at Madwire Web Design we can help build and strengthen your Pay-Per-Click (PPC) campaign. We will asses your site, ad-copy, and targeted keywords to ensure maximum savings. If you are in need of a Search Engine Optimization (SEO), Web design, PPC Management check out Madwire Media a Colorado Web design and Search Engine Optimization (SEO) firm.