PPC Management – How to Improve Quality Score
Are you getting poor quality scores with your ad-copy? Try a couple of these tips to improve overall quality score.
Keyword Relevancy – Analyze your landing page and make sure that your content is relevant for the desired keyword and ad-copy.
Keyword CTR – Find the match format that offers the best click through rate (Broad, Phrase, Exact) I prefer Phrase match with my campaigns.
Ad Copy Relevancy – Analyze your ad content to ensure your keywords are relevant to that particular ad-copy.
Overall Ad Group Quality Score – Don’t try and stuff 100 keywords running against one ad-copy. Find the most relevant ad-copy with the associated keywords. This will ensure best value for your clicks.
As you prepare for your campaigns think strategically and always base your decisions off of what the data is telling you. Data driven decision making will help to keep your campaign on track, fully optimized capturing significant savings. If you need assistance with your ad-copy stop by Madwire Media and we would gladly assist you with your marketing campaign.
Tags: Colorado Paid per Click (PPC) ad campaigns
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