The Price Of Sponsored Search
According to Google, not all clicks are equal. Two advertisers marketing the same product at the same time may be paying completely different rates for the very same keyword. You see…Google ranks the ad and landing page quality of your marketing campaigns, then charges you for your keywords based on its scoring system. If you’ve used any of Google keyword tools, you may have noticed that Google lists a range for keyword pricing. For example, you might see a keyword PPC listed from $1.50 to $3.75, and wonder why the price difference. The lower your quality score the higher you’ll be paying per keyword click.
Most professional PPC firms charge around 15% to manage your Adwords, Yahoo and Bing accounts but, if your management firm is doing its job, it shouldn’t increase your marketing costs. The money saved for increased quality scores, let along increased conversions, should easily offset the management fee. Sometimes, it really is cheaper to hire a professional.
Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits. Give us a call today!
Tags: Colorado SEO, Fort Collins SEO, inbound marketing, internet marketing, Search Engine Optimization (SEO), SEM
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