Banner Advertising Offer Unrealistic Expectations
Companies using banner advertising often have unrealistic expectations of what the ad can accomplish. They often assume a single banner will attract everybody interested in their product or services; of course, this doesn’t happen. Although banner advertisements can be targeted to a degree, they’re still considered out-bound marketing. The click though rate on a clever banner ad may be high but its conversion rate is often very low, and if you’re paying for per click—well, that’s not going to work very well.
A more effective marketing campaign may be sponsored search. Having your ad pop up at the very time, while people are searching for your product, will not only offer a solid click though rate but, more importantly, a higher conversion. It’s called inbound marketing, and it’s about reaching the online shopper with targeted ads at the very time they’re search. It’s quite smart really! If you’d like to give it a go—give us a call.
Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits. Give us a call today!
Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins SEO, inbound marketing, internet marketing, search engine marketing, Search Engine Optimization (SEO)
Leave a Reply
