Marketing Strategy

Posted on 04. Mar, 2010 by sem in Search Engine Marketing (SEM)

I was talking with a client just the other day. His comment to me was I am already on page-1 of Organic search and I don’t need marketing. After further discussion he was explaining to me that his traffic was not converting and that he was seeing little to no sales being generated from his site. I looked at his site and did targeted keyword analysis and this is what I discovered.

He had one keyword that was showing up on page-1 and that keyword was not for the right targeted market. I went on to explain to him that if you want your business to grow you will need a marketing strategy. Your results should be measurable and specific to that market. If you want to ensure that you site is focused on the right market you need to ensure you are working all of your keywords with a marketing strategy that is converting traffic, PPC is great way to generate sales that convert. One keyword and most times it is the URL of the site that comes up on page-1 will not get it done. Your URL should be on page-1 of organic search.

Moving forward we optimized his site the correct way and integrated a marketing strategy for his business. Your website will need to be Optimized, Clean, and Convertable, remember you only have 2.5 seconds to sale your product. If your site is not producing make changes, be proactive and use data to drive sound decisions moving forward in your marketing strategy.

So if you are ready to increase sales, MadWire Media provides an integrated solution portfolio that is dynamic and tailored to fit your marketing budget and business needs. We specialize in custom Search Engine Optimization (SEO), Search Engine Marketing (SEM), Search Engine Marketing Management (SEMM), Golden Keyword Analysis, Web Design, Web Development, Logo Design, and Paid per Click (PPC) ad campaigns, we truly are a “One Stop Shop” for your web business.