Directory Listing Are No Longer Effective

Posted on 01. Mar, 2010 by seo in Search Engine Optimization (SEO)

Online phone directories such as Yellow book, Dex, Comcast, local.com, qwest and AT&T, to name just a few all offer premium listings within their online directories, but is it worth the cost? Based on our analysis of client website analytics, our answer is no. It’s important to be able to track every visitor to your website, and we do so for our clients. I have yet to see enough traffic from any directory sites that would warrant paying the smallest premium listing. The bottom line is, when most people search for products or services online they do so using Google, Bing and Yahoo.

To be successful in marketing today your site needs to be seen by people that are searching for your products or services, which means your sites needs to be on page one of Google, Yahoo and Bing. The money that was once spent on yellow page listings needs to now be directed to SEO and SEM. Search engine marketing offers the highest ROI for your advertising dollar today.

Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits. Give us a call today!

Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins SEO, internet marketing, search engine marketing, Search Engine Optimization (SEO), SEM

2 Responses to “Directory Listing Are No Longer Effective”

allforblog

01. Mar, 2010

do you sure about this? i not think directory just give a traffic to web owner or blog owner, it also use for giving backlink to the site, and make they appear at search engine.
design

02. Mar, 2010

The question is whether or not the low ranking backlink that might be gained from a directory submission is worth a monthly rate. Since little to no leads or sales are generated from directory listings (for the most part), the ROI on directory listings are poor. Thus, money should be spent elsewhere to increase search engine rankings.