Conversions per dollars, spent
When measuring the effectiveness of an internet marketing campaign or website design we look at the sites bounce rate. A bounce is when a searcher goes to your site, doesn’t like what they see, and hits the back button without spending any time on your site or viewing any additional pages. It means that your site failed to deliver your sales message, or you’re marketing to the wrong audience. Either way, it’s expense and must be corrected. A good marketing campaign is like a fuel-efficient car, but instead of MPG it’s CPD (conversions per dollars, spent). The more conversions that you can squeeze out of your marketing dollars spent the higher the profitability your website will achieve.
Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits. Give us a call today!
Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins SEO, inbound marketing, internet marketing, Loveland SEO, search engine marketing
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