Madwire Media, Big Commerce Templates, Colorado Web Design

Display advertising

Posted on Thursday, February 18th, 2010 at 7:57 am. Tweet

Google is betting heavily on search engine marketing such as display advertising, most of it on YouTubes, which it owns.  YouTubes surge in display advertisement has helped Google offset a slowdown in content search, according to Business Week.   The US search engine marketing is expected to grow 5.6% this year, to 11.4 billion, according to researcher eMarketer, and Google has so much of the business it may be difficult to grab more without branching fully into display ads, where Google’s share is small.  

Display ads are best used to raise awareness of a brand or product, while search ads, which are considered inbound marketing, encourage customers to take a specific action, like click on the web site or make a purchase.  Knowing how and when to use display and search ads will define the success of your search engine marketing campaign.  

Whether your marketing in Denver, Colorado or across the country Madwire Media can help.  We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits.  Give us a call today!

Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins SEO, inbound marketing, internet marketing, search engine marketing, Search Engine Optimization (SEO), SEM