Better Targeting Consumers
Google’s new feature: Buzz is just another of a long line of services and networks that are forever changing the media and information world, not just fact based and entertainment searches but marketing as well. Buss, which has a lot of the same features as twitter and facebook, will allow Google to better categorize and segment its audience and to better drive specific ads to those audiences. It’s about inbound marketing, being able to deliver ad content to the very people that are interested in seeing it. If you were twittering a friend about how you love the Denver Bronco’s, Google would like to have an advertisement appear offering tickets, or other Bronco merchandise. That’s inbound marketing at it’s best. It’s about delivering specific targeted advertising directly to the people that are talking or searching for those products now. Those are highly convertible ads.
Whether your marketing in Denver, Colorado or across the country Madwire Media can help. We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an Internet marketing program for your business that will increase your conversions, leads, sales and profits. Give us a call today!
Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins SEO, inbound marketing, internet marketing, Loveland search engine optimization, Search Engine Optimization (SEO), SEM
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