Madwire Media Blog

Web Marketing cost per sale

Posted on 10. Jan, 2010 by seo in Search Engine Optimization (SEO)

It’s an important number to know…really, your cost per sale.  Every marketing campaign that you’ve ever done had a cost of sale.  The basic math is simple: total cost of ad campaign divided by total number of sales.  For example; if you’re online banner campaign costs $2,500 per month and generates 57 sales, at an average sale of $128.00, your cost per sale would be $43.85.  

Once you have figured the cost of sale for each program we’re running, from mailers, email campaigns, yellow page directory listing, industry directories, banner and paid search, you’ll be better able to determine which campaigns to continue in 2010 and which to not.  Before you can do that, though, you’ll need to analysis all of the assets involved and the cost of each.  Those would be marketing costs, not employee or overhead cost.  

Whether your marketing in Denver, Colorado or across the country Madwire Media can help.  We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an internet marketing program for your business that will increase your conversions, leads, sales and profits.  Give us a call today!

Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins search engine optimization, Fort Collins SEO, inbound marketing, internet marketing