Madwire Media Blog

Google Search Is Changing

Posted on 30. Dec, 2009 by seo in Search Engine Optimization (SEO)

Google is constantly altering its search code.  In fact, it’s estimated, that Google tweaked their search code 800 times last year.  To those sites vying for the top spot on search, it means a constant adjustment.  The cost to obtain and maintain a high search ranking is becoming more expensive and that is opening the doors to pay-per-click advertising.  At Madwire Media, we’re using paid search for our clients for keywords where the client’s site is not showing a high enough ranking.  Since 80% of all organic traffic is generally taken to the top five ranked sites, paid search helps level the playing field.  But, to be successful with paid search you must have an understanding of what your most convertible keywords are, your landing pages must be well thought out, your call to actions must be clear and your ad text must attract the right clicks.  If done right, paid search can lower your lead cost and increase your sales and profits.  

Whether your marketing in Denver, Colorado or across the country Madwire Media can help.  We specialize in inbound marketing, from SEO, PPC, and SEM, and we’ll tailor an internet marketing program for your business that will increase your conversions, leads, sales and profits.  Give us a call today!

Tags: Colorado SEO, Denver search engine optimization, Fort Collins SEO, inbound marketing, internet marketing, Loveland search engine optimization, Loveland SEO, search engine marketing, Search Engine Optimization (SEO), SEM