What Is Your Bounce Rate?
Before venturing into a new marketing campaign ask yourself this: is my website up for it? If it’s been awhile since your site has been updated, the answer may be no. To help understand how well a website is working we use tools like Google analytics, and look at the bounce rate. The bounce rate helps us understand if you pages are delivering the right message and look to the client. A bounce occurs when a visitor enters your site and then hits the back button and leaves, without ever moving into your site and looking around. If your sites bounce rate is above 50% you’ll need to take a closer look at your pages and your sales message, but if your bounce rate is higher…like 70 or 80% it’s time for a new design. Simply put, old looking sites often have very high bounce rates.
Spending big money on marketing only to have the potential buyer take one look at your site a leave, is wasted money. Give Madwire Media a call. We’ll breakdown the flow of client page view and help design better paths to sales conversions, lowering bounce rates and increasing sales.
Tags: colorado web design, custom website design, Denver colorado web design, Fort Collins Colorado Web Design, Loveland Web Design, new website design
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