Madwire Media, Big Commerce Templates, Colorado Web Design

The Colorado SEO top to bottom cost.

Posted on Wednesday, November 11th, 2009 at 12:37 pm. Tweet

Some people believe that there is little difference between having the top ranking on google and being at the bottom of page one.  Oh, they’re wrong!  Yes, both are on page one, but the higher up that page your site lands the higher the click views will be.  For Colorado search engine optimization it’s simply math, more views means more leads, more sales.   Some estimates put the percentage of click views a number one rank will receive is nearly 50% of the total organic clicks for that keyword, compared to 1% for the site at bottom of page one.  Big difference!

And then there is the money.  Lost click views are lost sales!  Take a look at a real world SEO example: ‘Denver homes’ receives about 10,000 searches a day.  A site ranked 10^th for that keyword is likely to receive 68 click views a day, which is good, but far short of the 1,468 clicks the top ranked site should pull in.

We can put a dollar figure on those lost clicks too.  Let’s say it takes 15 click views to equal one lead.  Based on that, the site ranked 10^th should generate four leads a day, while the number one site should generate 97 leads.  For most businesses, leads cost about $20.00 each, so the site at the top of page one should generate $1,860 per day more in lead value, compared to the site at the bottom.

Where is your website ranked, for its important keywords?  Do you know?  Stop throwing money to the competition and give us a call today.  We’re Madwire Media and we’ll help you determine your best converting keywords, increasing your leads and build sales.

Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins search engine optimization, Fort Collins SEO, inbound marketing, internet marketing, Loveland search engine optimization, Loveland SEO, search engine marketing, Search Engine Optimization (SEO), SEM