Search Engine Optimization (SEO) and PPC Advertising
If you’ve been reading my posts you already understand how important organic search is to the profitability of your website and business. It’s hard for me to image running a website without some kind of search engine optimization (SEO) program, but there are times when using paid placement, better known as pay-per-click, or PPC, makes sense.
It’s usually profitable to use PPC campaigns for keywords where your site is not yet ranking within the top five spots, because 80% of the organic traffic generally goes to the top sites. We include PPC in our search engine marketing campaigns for just that reason. And if your PPC program is professionally managed you should found that the ROI (return on investment) should yield a strong return. The most import thing to remember; there are two ways to manage a PPC account: 1.The wrong way. 2.Madwire Media.
They call it pay-per-click because…well, you’re paying every time your ad is clicked, and at $2.00 to $4.00 per click it adds up quick. Once your daily budget has been met your ad will vanish, until the next day. That’s one of the big differences between PPC and SEO. With SEO, once your website reaches the top 10 for your keyword, it’ll be there every day, 24/7 unless another sites over takes your ranking.
Madwire Media is your Colorado search engine marketing professional. Give us a call. We’ll help you setup the right SEO and pay-per-click programs designed to increase leads, sales and profits.
Tags: Colorado SEO, Denver search engine optimization, Denver SEO, Fort Collins search engine optimization, Fort Collins SEO, inbound marketing, internet marketing, Loveland search engine optimization, Loveland Web Design, search engine marketing, Search Engine Optimization (SEO), SEM
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