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Colorado SEO, Sales vs Marketing

cash_smallDoes it make any sense for a business to be paying big money on a daily pay-per-click campaign, radio advertising and ads in the local newspaper and not spending any money on their website search engine optimization?  No, that’s foolish and yet I see it all the time.  It’s clear, most business people understand sales but few understand internet SEO marketing. 

Unlike PPC, radio and newspaper advertising, a local SEO campaign takes time to see measurable results, usually about six weeks for a Denver SEO campaign.  Money spent on local SEO isn’t going to make your cash register ring right away but, when it comes to over-all return on investment; studies confirm that local SEO offers the highest yields.  Once your website is at the top of search for your most valued keywords, SEO will ring your cash register like nothing you’ve experienced before.

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