Accountants Don't Understand ROI between PPC and SEO
Lets look at Denver Accountants. The top four keywords are: Denver accountant, Denver accountants, Denver accounting and Denver tax accounting. Add them all up and those keywords received 45,000 searches last month, according to Google. Now, if you’re a Denver Colorado accountant and spending all your money on pay-per-click listing…well, you’re spending a lot of money. The average PPC rate for the Denver Accountant keywords is $7.06. Understanding that the top ranked organic site will pull about 28% of the traffic, we can assume that a top organic listing for Denver accountant, as well as the other three keywords, is worth $88,956 per month! That’s a lot money and, I’d bet, the competition for those keywords is very stiff. Surprising, it’s not!
For the keyword Denver accountant, the number two-ranked site has only 137 pages indexed and 196 links. That’s small time for a professional SEO expect. In fact, three of the top 10 rankings are not very competitive, when it comes to website SEO. I thought accountants are supposed to be smart with numbers but it’s clear they don’t understand the real ROI (rate of return) between PPC and SEO. The first few to figure it out will dominate the accounting business for Denver Colorado.
If you’re a Denver accounting firm, and you’d like to mow over the competition, give us a call. Madwire Media will design the right search engine optimization plan to left your website to the top of search for your most valued keywords. You know accounting, we know SEO. Give us a call
Tags: Colorado SEO, Denver accountant seo, Denver search engine optimization, Denver SEO, Fort Collins search engine optimization, Fort Collins SEO, inbound marketing, internet marketing, Loveland search engine optimization, Loveland SEO, professional seo, search engine marketing, Search Engine Optimization (SEO), SEM
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