Study shows that the design of a website is the number one factor potential customers use to evaluate credibility.
Posted on 26. Sep, 2009 by design in Web Design
According to a large study by Stanford University, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.
This study shows the importance of a fast loading, clean, professionally designed website to promote your products or services. If you have a cheap looking, non-graphical website you will be viewed as a low budget, low quality, organization.
The moral of the story is, if you’re serious about building your business or organization, not only do you need to get your website to the top of search engines (like Google, Yahoo, and Bing), but you also need to have the best looking site when you get there. If not, your site will have a very high bounce rate.
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