Madwire Media Blog

Search engine optimization is not about a new clean website

Posted on 30. Sep, 2009 by seo in Search Engine Optimization (SEO)

Search engine optimization is not about a new clean website, although that helps, or fancy graphics or the newest version of flash.   It’s about correct site architecture and programming, correct title tag layout, meta description, breadcrumb trails, body text layout, H1 tags, Alt tags and internal link design and development.  That covers about 25% of what needs to be done correctly for your site to search well…and it’s the easy part.  For your SEO marketing campaign to be successful for Loveland, Fort Collins, Colorado or across the nation, you will need to do the off page optimization too.  What is off page search engine optimization?  Manual directory submissions, writing articles about your business or products and getting them published across the internet, working the social network sites, setting up a blog and writing, even when you don’t want to, writing press releases about your site or product, and constantly hunting for inbound links.  To do it well, and for your site to reach the top of google, it’s harder than you think.  And yet, to be successful, it must be done.  Because, the alternative may well mean failure.

Tags: Colorado SEO, Fort Collins SEO, inbound marketing, internet marketing, Loveland SEO, search engine marketing, Search Engine Optimization (SEO), SEM