A study proves that attractive web designs actually work better than non-attractive web design.
Does attractive design work better than non-attractive design?
A 1997 study performed by sigchi.org:
Researchers in Japan setup two ATMs, “identical in function, the number of buttons, and how they worked.” The only difference was that one machine’s buttons and screens were arranged more attractively than the other. In both Japan and Israel (where this study was repeated) researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.
This proves the importance of a quality, professional, easy-to-look-at web design for your business or organization.
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Tags: attractive web design, Web Design, web development, website design
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